9 documents found, page 1 of 1
Touchpoints and channels: classifications, characteristics, and issues for futu...
Santos, Susana Fernandes dos; Gonçalves, Helena MartinsConsumer experiences and decision journeys are constructed and influenced by an ever-increasing number of touchpoints and channels. However, recent studies have recognized limitations in previous literature regarding the distinctions and diversity among them. Also, with the recent COVID-19 pandemic, consumer touchpoint, and channel consumption has drastically changed, with potential implications for the busines...
The consumer decision journey: A literature review of the foundational models a...
Santos, Susana Fernandes dos; Gonçalves, Helena MartinsThe consumer decision journey model has become increasingly important to understand consumer decisionmaking processes. Although the term originally emerged with Court et al. in 2009, the various current perspectives of the consumer journey suggest the existence of distinct literature and theoretical roots that have yet to be fully explored in detail. The objective of the paper is to semi-systematically review t...
Information searching in the mobile environment: Differences in involvement dim...
Santos, Susana Fernandes dos; Gonçalves, Helena MartinsIn the study, we examine how specific involvement dimensions based on cognitive and affective involvement explain information search for products of different involvement levels (i.e., clothing and kitchenware). The study also assesses two aggregated models, one of which measures the dimensional differences among mobile users and non-users. Further, it uses a logistic analysis and fsQCA with data derived from o...
Multichannel consumer behaviors in the mobile environment : mapping the decisio...
Santos, Susana Fernandes dosDoutoramento em Gestão; With recent technological developments, understanding how consumers behave in the current mobile environment has gained interest in multichannel research. To narrow knowledge gaps, two main research objectives are proposed: mapping actual and holistic consumer decision journeys and analyzing webrooming-specific motivations. The decision journey mapping, which relied on qualitative data, ...
Multichannel consumer behaviors in the mobile environment: Using fsQCA and disc...
Santos, Susana Fernandes dos; Gonçalves, Helena MartinsThis study examines how different motivations determine three types of webrooming: traditional webrooming, webrooming extended to include mobile devices, and multidevice webrooming. The examination uses in- formation-processing and uncertainty-reduction theories and fsQCA and discriminant analysis methods. The data derived from a convenience sample obtained through personal and online surveys. The results from ...
Lactoferrin-based nanoparticles as a vehicle for iron in food applications: dev...
Martins, Joana; Santos, Susana Fernandes dos; Bourbon, Ana Isabel Juncá Sottomayor Lisboa; Pinheiro, Ana C.; González-Fernández, ÁfricaThis study aims at developing and characterizing bovine lactoferrin (bLf) nanoparticles as an iron carrier. bLf nanoparticles were characterized in terms of size, polydispersity index (PdI), electric charge (-potential), morphology, structure and stability over time. Subsequently, iron release experiments were performed at different pH values (2.0 and 7.0) at 37 °C, in order to understand the release mechanism....
Lactoferrin-based nanohydrogel as a vehicle for iron delivery – preparation and...
Martins, Joana; Bourbon, A. I.; Pinheiro, A. C.; Santos, Susana Fernandes dos; Cerqueira, M. A.; González-Fernández, África; Vicente, A. A.Lactoferrin is a milk protein involved in numerous biological functions, such as regulation and transport of free iron levels, antioxidant and antimicrobial activities. Nanosystems, such as nanohydrogels, may be a vehicle to enrich foods with essential nutrients. Once iron deficit is a major nutritional problem, its inclusion in lactoferrin nanohydrogels could be one of the approaches to improve their stability...
Decisão de compra do automóvel para a família : influência dos membros do casal...
Santos, Susana Fernandes dosMestrado em Marketing; O poder da família nas decisões tomadas individualmente é um fenómeno amplamente reconhecido. No entanto, com as alterações nas estruturas familiares verificadas nas últimas décadas, analisar e compreender os padrões e dinâmicas de influência da família tem ganho particular atenção. Neste sentido, a presente dissertação procura examinar, para o contexto português, a tomada de decisão de c...
Produção de nanohidrogéis a partir de proteínas do leite
Santos, Susana Fernandes dosDissertação de mestrado em Micro-Nano Tecnologias; Os nanohidrogéis podem ser incorporados em vários produtos (alimentos, cosméticos e farmacêuticos, por exemplo) com o objectivo de proteger um composto bioactivo ou melhorar as propriedades dos produtos comerciais. Tendo como objectivo a aplicação de nanohidrogéis em alimentos, é necessário que estes sejam formados por elementos edíveis, como as proteínas do le...