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Green marketing, environmental awareness, and innovation as factors for the pur...
Pinto, Isabel Fernandes; Borges, Ana Pinto; Vieira, Elvira; Vieira, Bruno Miguel; Monteiro, Márcia; Castilho, DanielaThis chapter analyses the importance of Portuguese consumers’ degree of environmental awareness when faced with the decision to purchase sustainable products, with the purpose of helping to better understand the ecologically aware consumer profile. It was applied an online questionnaire survey to collect the data, and 269 answers were obtained. The authors followed recommendations of scales proposed by authors ...
Date: 2023
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Origin: Repositório Científico IPVC
The impacts of the tourism sector on the eco-efficiency of the Latin American a...
Castilho, Daniela; Fuinhas, José Alberto; Marques, António Cardoso
Date: 2021
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Origin: Estudo Geral - Universidade de Coimbra