Estratégia, planeamento estratégico e desdobramento da estratégia são palavras com que os gestores lidam todos os dias. Apesar do conhecimento e importância destes conceitos são muitas as organizações que sentem dificuldade na sua correta aplicação de forma simples e ágil de modo que possam acrescentar valor e alavancar o crescimento. Estratégias bem desenvolvidas, corretamente desdobradas e melhor implementada...
This paper discusses how companies can make their Strategic Thinking, Strategic Planning, and also discusses the integration of the Balanced Scorecard (BSC) and Hoshin Kanri (HK) approaches and then suggests and exemplifies an integrated model that could facilitate company’s strategic deployment and implementation. A literature review of Balanced Scorecard and Hoshin Kanri conducted to provide a comprehensive u...
The current market, becoming more rigid, forces companies to search continuously for innovation and improvement of their processes and products as a way to keep competitive and gain strategic advantages. Due to the global economic crisis, more and more companies try an approach through new management methodologies that allow better performances in terms of earning, profit and cost reduction. The present article...