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Do you have feet in your shoes? innovation and resilience in a footwear industr...

This study examines innovation as a shock reaction in the process of regional economic resilience, focusing on a footwear industrial district in southern Brazil during the COVID-19 pandemic. Th e results show that innovation, a mechanism of adaptability, emerged in the industrial district not only to support economic recovery, but also to mitigate the adverse effects. ff ects. Firms implemented novel marketing ...