7 documents found, page 1 of 1
Breve encontro com barro e cerâmica
Diniz, AliceAs fórmulas na Arquitectura : actas / VI seminário internacional de arquitectura e matemática ; coordenação de Fátima Silva, Elsa Negas. Lisboa : Universidade Lusíada, 2025.
Communication design and market analysis in senior tourism: Volto Já project
Passarinho, Aldo; Rodrigues, Ana; Santos, Cristina; Amaral, Marta; Diniz, Alice; Santinhos, JoanaPurpose: The following study aims to describe the participation of a multidisciplinary team from Polytechnic Institute of Beja, in VOLTO JÁ project. This project aims to operationalize a cooperation program between social economy organizations, and it promotes the exchange institutionalized seniors, providing them with cultural, tourist and artistic experiences. Therefore, activities were established to structu...
Designing and evaluating tourism experiences in senior mobility:an application ...
Amaral, Marta; Rodrigues, Ana Isabel; Diniz, Alice; Bernardes De Oliveira, Sandra Margarida; Leal, SusanaThis research was developed in the frame of the VOLTO JÁ Project, which aims to implement a senior social exchange program in Portugal, among social economy organizations to promote tourism experiences for the elderly. The main goal of the research is to present a three-stage model of designing and evaluating tourism experiences in senior mobility, named as the OEC Model. This model was established based on a s...
A framework for developing tourism packages and experiences in senior tourism
Rodrigues, Ana; Amaral, Marta; Diniz, AlicePurpose: The senior tourism market is fully integrated in sociodemographic trends and overall demand of tourists in the present decade (Alén, Dominguéz, & Losada, 2012). This paper aims to describe a methodological proposal for the design of tourism packages and evaluation of tourist experiences for the senior market segment within the VOLTO JÁ project (‘I’ll be right back’), a project for the exchange of insti...
Digital communication strategy for a social economy project supported by web pl...
Passarinho, Aldo; Santos, Cristina; Bernardes De Oliveira, Sandra Margarida; Leal, Susana; Rodrigues, Ana; Amaral, Marta; Santinhos, Joana; Diniz, AlicePurpose: This study aims to systematize key indicators considered in the communication strategy of the “Volto Já – Senior Exchange Program” project, according to its communication plan, comprising objectives, planned activities and contribution to validate a business model applied to the social economy sector. Recent studies indicate that the percentage of older adults using social networking technologies is in...
Designing and evaluating tourism experiences in senior mobility: An application...
Diniz, Alice; Oliveira, Sandra; Leal, Susana; Rodrigues, Ana Isabel; Amaral, Martainvestigação teve por base o projeto Volto Já que teve como missão implementar um programa de intercâmbio de turismo social sénior em Portugal em organizações de economia social, de modo a promover experiências turísticas para os mais idosos. O principal objetivo da pesquisa consistiu em apresentar um modelo base assente em três fases que sustentou o desenho e avaliação de experiências turísticas das mobilidade...
Designing and evaluating tourism experiences in senior mobility: An application...
Amaral, Marta; Rodrigues, Ana Isabel; Diniz, Alice; Oliveira, Sandra; Leal, SusanalThis research was developed in the frame of the VOLTO JÁ Project, which aims to implement a senior social exchange program in Portugal, among social economy organizations to promote tourism experiences for the elderly. The main goal of the research is to present a three-stage model of designing and evaluating tourism experiences in senior mobility, named as the OEC Model. This model was established based on a s...