14 documents found, page 1 of 2
Destinations, experiences, and places: the role of storytelling in tourism adve...
Duarte, Alexandre; Soeiro, RaquelThis theoretical essay examines the role of storytelling in advertising communication, specifically focusing on its application to destination branding. Tourism, as a dynamic and intangible sector, faces unique communication challenges. This paper critically analyzes storytelling as a tool to bridge these gaps, emphasizing its symbolic and emotional power to enhance destination image, authenticity, and visitor ...
The influence of YouTubers on children (8-12 years old): current issues and brands
Pinto, Beatriz; Duarte, Alexandre; Dias, PatríciaYouTubers have become a worldwide popularity phenomenon, and the ever-more time spent at home helped further amplify its status and relevance, especially with children. The increasing access to broadband internet, the easy and intuitive way of using it, the full control over what they want to see, the proximity to the public and the capacity to surprise and innovate are some of the motifs that make YouTubers so...
Perspectives on workplace communication and well-being in hybrid work environments
Duarte, Alexandre; Dias, Patrícia; Ruão, Teresa; Andrade, José GabrielThe world has been facing the effects of the COVID-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working have become the new normal. Research about how people are facing these challenges points to common findings and concerns. The pandemic has enhanced inequalities, taken a toll on mental health, and increased the use of digital technologies. Many workers ...
Workplace communication in hybrid environments
Duarte, Alexandre; Dias, Patrícia; Ruão, Teresa; Andrade, José GabrielThe world faced the COVID-19 pandemic for more than two years. Daily life has changed dramatically, and social distancing and working remotely have become the “new normal”. Several countries have experienced multiple periods of isolation during which many work activities have become hybrid or completely remote. Since then, digital communication is developing not a virtual world, but a real virtuality integrated...
TikTok practices among teenagers in Portugal: a uses & gratifications approach
Dias, Patrícia; Duarte, AlexandreTikTok is consolidating its place in the social media landscape. During the first three months of the COVID-19, it was the most downloaded app worldwide, and it gained 500,000 new users in Portugal. Our study sets out to map the practices of Portuguese teenagers (10–16) on TikTok. Using a Uses and Gratifications approach (U&G), we conducted an online survey with a non-probabilistic sample of 347 TikTok users. O...
The Impact of Micro Influencers on Millennial Generation in the Consumption of ...
Duarte, Alexandre; Cardoso, FranciscaVast literature has been demonstrating the importance that digital micro influencers have on the choices and purchase intentions of Millennial consumers, as well as, on the other hand, the growing concern about sustainability and the consumption of sustainable brands. This article analyzes this phenomenon, through a case study, seeking to understand the connection between the Millennial generation, micro influe...
Nation branding: the impact of surveillance on a country’s reputation
Al-Hassan, Tarik; Duarte, AlexandreNation branding is collected efforts conducted by governments, occasionally in collaboration with private sector, local and/or international agents. This is to communicate in cooperation with local and international media providers a particular shiny image about the country in order to be perceived positively by other nations and foreign citizens, this is, with the aim of political, social, and economic prosper...
TikTok practices among teenagers in Portugal: a uses & gratifications approach
Dias, Patrícia; Duarte, AlexandreTikTok is consolidating its place in the social media landscape. During the first three months of the COVID-19, it was the most downloaded app worldwide, and it gained 500,000 new users in Portugal. Our study sets out to map the practices of Portuguese teenagers (10–16) on TikTok. Using a Uses and Gratifications approach (U&G), we conducted an online survey with a non-probabilistic sample of 347 TikTok users. O...
‘Virtually’ the same learning outcomes: a case study of a virtual client briefe...
Duarte, Alexandre; Riedl, KirstieAs the world becomes increasingly more turbulent, complex and competitive, there has been an increased interest in creativity as the major force to prepare students for these demands. At the same time, digital native students today are used to working in an environment rich with instantly accessible information and knowledge, yet paradoxically students are less satisfied with their courses in the online environ...
TikTok: usos e motivações entre adolescentes em Portugal
Duarte, Alexandre; Dias, PatríciaDurante os primeiros meses de confinamento devido à pandemia Covid-19, o TikTok foi a aplicação mais descarregada a nível mundial, tendo conquistado, só em Portugal, meio milhão de novos utilizadores, o que requer um olhar mais aprofundado por parte das Ciências de Comunicação. Usando como base a teoria dos Usos e Gratificações (U&G), este estudo pretende mapear as práticas de adolescentes portugueses (13-16) n...