14 documents found, page 1 of 2
The influence of cultural origins of visitors when staying in the city that nev...
Moro, S.; Rita, P.; Ramos, P.; Esmerado, J.Smart tourism can benefit from Big Data to offer personalized services that better meet tourist demands. This study addresses the adaptation versus globalization debate by analyzing all reviews made about New York City (NYC) on Booking.com, a total of 115,297 reviews for 307 hotels. The collected dataset was divided into 10 cultural clusters and category of each hotel by the star rank system. Then, 5 categories...
An integrated model to explain online review helpfulness in hospitality
Moro, S.; Esmerado, J.Purpose: This study aims to propose a model to explain online review helpfulness grounded on both previously identified constructs (e.g. review length) and new ones, which have been analyzed in other online reviews’ contexts but not to explain helpfulness. Design/methodology/approach: A total of 112,856 reviews published in TripAdvisor about 21 Las Vegas hotels were collected and a random forest model was train...
Service quality in airport hotel chains through the lens of online reviewers
Moro, S.; Lopes, R. J.; Esmerado, J.; Botelho, M.Airport hotel chains target the specific and important segment of accommodation near airports, thus benefiting from travelers seeking to stay near an airport. This study addresses service quality by analyzing TripAdvisor online reviews over units from both a high-end and a low-end chain in five European cities (Amsterdam, Brussels, Frankfurt, London, Paris). Using text mining and topic modeling, ten heat matric...
Unfolding the drivers of students’ success in answering multiple-choice questio...
Moro, S.; Martins, A.; Ramos, P.; Esmerado, J.; Costa, J. M.; Almeida, D.Many university programs include Microsoft Excel courses given their value as a scientific and technical tool. However, evaluating what is effectively learned by students is a challenging task. Considering multiple-choice written exams are a standard evaluation format, this study aimed to uncover the features influencing students’ success in answering these types of questions. The empirical experiments were bas...
Unfolding the drivers for sentiments generated by Airbnb experiences
Moro, S.; Rita, P.; Esmerado, J.; Oliveira, C.Purpose Airbnb Experiences is a new type of service launched by Airbnb in November 2016 where users can offer travellers a wide range of activities. This study devotes attention to analysing customer feedback expressed in online reviews published in Airbnb to evaluate those experiences. Design/methodology/approach A total of 1,110 reviews were collected from twelve categories, including 111 experiences, thus te...
Analysing recent augmented and virtual reality developments in tourism
Moro, S.; Rita, P.; Ramos, P.; Esmerado, J.Purpose Virtual reality (VR) and augmented reality (AR) are two technological breakthroughs that stimulate reality perception. Both have been applied in tourism contexts to improve tourists’ experience. This paper aims to frame both AR and VR developments during the past 15 years from a scientific perspective. Design/methodology/approach This study adopts a text mining and topic modelling approach to analyse a ...
Evaluating a guest satisfaction model through data mining
Moro, S.; Esmerado, J.; Ramos, P.; Alturas, B.Purpose: This paper aims to propose a data mining approach to evaluate a conceptual model in tourism, encompassing a large data set characterized by dimensions grounded on existing literature. Design/methodology/approach: The approach is tested using a guest satisfaction model encompassing nine dimensions. A large data set of 84 k online reviews and 31 features was collected from TripAdvisor. The review score g...
Constructed response or multiple-choice questions for assessing declarative pro...
Belo, Y.; Moro, S.; Martins, A.; Ramos, P.; Costa, J. M.; Esmerado, J.Aim/Purpose This paper presents a data mining approach for analyzing responses to advanced declarative programming questions. The goal of this research is to find a model that can explain the results obtained by students when they perform exams with Constructed Response questions and with equivalent Multiple-Choice Questions. Background The assessment of acquired knowledge is a fundamental role in the teachingl...
Can we trace back hotel online reviews’ characteristics using gamification feat...
Moro, S.; Ramos, P.; Esmerado, J.; Jalali, S. M. J.Gamification is here to stay, and tourism and hospitality online review platforms are taking advantage of it to attract travelers and motivate them to contribute to their websites. Yet, literature in tourism is scarce in studying how effectively is users’ behavior changing through gamification features. This research aims at filling such gap through a data-driven approach based on a large volume of online revie...
Why do we love the Lion King? Perception of animation among young adults
Cruz, M.; Oliveira, A.; Esmerado, J.; Alturas, B.Our lives are easily driven or transformed by technologies, different forms of communication and information available, creating (new) realities or representations of reality. But how can these virtual worlds transform our social world, and our sense of reality? The present study is focused on the way how animation films are percept by young adults, and the importance they have for them. So, we aim to contribut...