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Beyond Consumption: Shaping Values and Raising Awareness with Advertising Campa...

Esmeraldo, Elayne; Simões, Elsa; Sani, Ana Isabel

In this article, we look into the pervasive influence of advertising as a discourse, by analysing diverse public communication campaigns addressing social issues. To do so, the article refers to academic studies dealing with road safety, charity, child vaccination, AIDS treatment, and domestic violence across various cultural contexts. With this analysis, we are moving beyond the conventional view ofadvertising...

Date: 2024   |   Origin: E- Revista de Estudos Interculturais
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