26 documents found, page 1 of 3
Digital Marketing Strategies in Tourism
Rocha, Raquel; Estevão, Cristina; Alves, Helena; Pereira, Carla; Nunes, SaraThe tourism sector is characterised by its strong connection between its operators and their consumers, and this connection has been adapted in line with the technological improvements that have been developed and is now greatly influenced by the entire digital environment that surrounds today's society. In this way, tourism has increasingly begun to integrate various digital platforms into its business strateg...
Influence marketing as a communication strategy
Costa, Mariana; Estevão, Cristina; Alves, HelenaIn an era in which the Internet and its use prevails, various entities do not neglect the potential that the first offers. Namely, the hospitality industry bets on social networks to present its services and captivate audiences. One of the communication strategies that hotels resort to is, therefore, influencer marketing, taking advantage of features such as the visibility and notoriety of digital influencers, ...
New communication approaches in thermal spa social media: A sentiment analysis ...
Antunes, Vera; Gonçalves, Gisela; Estevão, CristinaThis article reflects on the use of social media to communicate thermalism with a view to arouse curiosity about thermalism. Through strategic communication it emphasises both the medium (social media) and the objective (engagement with users). With the aim of researching and developing communication strategies in social media that can be used by thermal spas to increase the engagement of their followers, this ...
Reassessment of the Influence of Socio-demographic Variables on Hotel Choice du...
Duarte, Paulo; Estevão, Cristina; Campón-Cerro, Ana María; Costa, Carlos; Cabral, AdíliaThe hospitality and travel sector has been one of the most affected sectors by Covid-19, which has resulted in a significant increase in the literature addressing the impact of the health crisis on tourism activities and tourists’ perceptions and behaviours. Traditionally, socio-demographic variables have been instrumental in understanding consumers’ needs and desires. However, during the pandemi...
Reassessment of the Influence of Socio-demographic Variables on Hotel Choice du...
Duarte, Paulo; Estevão, Cristina; Campón-Cerro, Ana María; Costa, Carlos; Cabral, AdíliaThe hospitality and travel sector has been one of the most affected sectors by Covid-19, which has resulted in a significant increase in the literature addressing the impact of the health crisis on tourism activities and tourists’ perceptions and behaviours. Traditionally, socio-demographic variables have been instrumental in understanding consumers’ needs and desires. However, during the pandemi...
A theoretical reflection on thermalism and communication: future perspectives i...
Antunes, Vera; Gonçalves, Gisela; Estevão, CristinaThe purpose of this article is through a systematic literature review (SLR) to present a conceptual approach to the importance of communication for thermalism. An in-depth analysis of scientific publications provides a conceptual understanding about the definition of thermalism and the importance of communication in the thermal sector. The intention is also to identify the major challenges for communication in ...
Fatores Impulsionadores e Inibidores do Desenvolvimento Turístico Regional da N...
Alves, Helena; Manso, José Pires; Serrasqueiro, Zélia; Estevão, Cristina; Nave, AnaPerceber os determinantes do desenvolvimento local é de extrema importância, pois só através dessa análise se pode atuar sobre os mesmos. Assim, o objetivo desta investigação é identificar os principais fatores impulsionadores e inibidores do desenvolvimento local, tendo por base a visão dos agentes privados no sector do turismo, agroalimentar e outros relacionados. Para tal desenvolveu-se um estudo qualitativo...
Tourism sector competitiveness in central Portugal following the 2017 forest an...
Estevão, Cristina; Costa, Carlos; Nunes, Sara; Peraboa, FranciscoWith the tourism sector playing an extremely relevant role as a tool for competitiveness and a driver of regional development and with tourist destinations facing increasing numbers of events beyond their control and potentially compromising their competitive and comparative advantages, it thus becomes pertinent to examine the ways in which the forest and rural fires of 2017 impacted on the competitiveness of t...
Livraria Lello
Sousa, Bruno; Estevão, Cristina; Fernandes, Cristina; Alves, Helena; Martins, Luís PedroQuando se fala da história da Livraria Lello, tem que obrigatoriamente falar-se também da história dos seus fundadores - os irmãos Lello, que a 13 de janeiro de 1906 inauguraram a livraria no Bairro das Carmelitas, no lugar do antigo Convento de São José e Santa Teresa das Religiosas Carmelitas Descalças no Porto. Os irmãos José e António Lello nasceram na Casa de Ramadas, freguesia de Fontes, em Santa Marta de...
Competitiveness in the Tourism Sector: A Bibliometric Analysis
Estevão, Cristina; Costa, Carlos; Fernandes, CristinaThe tourism sector particularly stands out for its sheer capacity to expand as displayed worldwide to a greater or lesser extent and commonly performing a relevant role both as a tool for competitiveness and a driver of regional development. This theme has correspondingly attracted a great deal of interest from many scientists, and there has been exponential growth in research on the area. H...