19 documents found, page 1 of 2

DIGITAL MARKETING IN THE TOURIST RESORTS OF TERRAS DE TRÁS-OS-MONTES

Tourism in rural areas has experienced an evolutionary demand, considering new needs and trends in tourist consumption. The promotion of the various rural tourism enterprises must, like other businesses, be accompanied by using digital strategies and tools. Thus, the main objective of this research is to assess the use of digital marketing and its tools for promoting rural tourism enterprises in Terras de Trás-...

A preliminary perspective on motivations in literary tourism: an exploratory st...

Literary tourism includes moments and visits to places related to literary works and their writers and is categorized as cultural tourism. The motivation of literary tourists can vary between the desire to find some intellectual exchange in these spaces or an interest in expressing their admiration, the desire to honor writers, their work or literature. The purpose of this chapter is to understand the specific ...

Digital communication of museums in Porto and Northern Portugal

Recent years have seen an increase in the number of assistive technologies that museums use to engage visitors. Information and Communication Technologies (ITC) offer new opportunities in the museum environment, whether indoors or outdoors, adopting interactive cultural experiences, with the aim of being accessible to all visitors. In this sense, the main aim of this research was to identify and analyze the dig...

A preliminary perspective on motivations in literary tourism: an exploratory st...

Literary tourism includes moments and visits to places related to literary works and their writers and is categorized as cultural tourism. The motivation of literary tourists can vary between the desire to find some intellectual exchange in these spaces or an interest in expressing their admiration, the desire to honor writers, their work or literature. The purpose of this chapter is to understand the specific ...

Literary tourism: literature developments and research lines from 2015 to 2020

Although literary tourism is still an understudied field, the beneficial relationship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely visits to sites related to literary works and the lives of writers. There are already some empirical studies that demonstrate the importance of this type of tourism as a guarantee of cultural enrichment of d...

Rural regeneration through creative tourism: Local discourses on cultural heritage

Alternative forms of tourism are gradually emerging, as tourism transforms itself and adopts new forms of consumption and development. It is therefore necessary to understand the new approaches to tourism sustainability in order to achieve more transformative results for destinations and their local communities. This research aims to identify creative tourism as the most equitable approach to achieving the sust...

Medieval Fair of Torre de Moncorvo: Visitor segmentation

An event is considered an important part of creating a pleasant experience. It is necessary to bear in mind that consumer behaviour is constantly changing and that needs are also changing over time. Several studies have therefore focused on market segmentation to understand who the visitors to an event are. The main aim of this study is to identify visitor segments for the ninth edition of the Torre de Moncorvo...

Rural regeneration through creative tourism: local discourses on cultural heritage

Alternative forms of tourism are gradually emerging, as tourism transforms itself and adopts new forms of consumption and development. It is therefore necessary to understand the new approaches to tourism sustainability in order to achieve more transformative results for destinations and their local communities. This research aims to identify creative tourism as the most equitable approach to achieving the sust...

Literary tourism in Northern Portugal: an exploratory perspective

Literary tourism: literature developments and research lines from 2015 to 2020

Although literary tourism is still an understudied field, the beneficial relationship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely visits to sites related to literary works and the lives of writers. There are already some empirical studies that demonstrate the importance of this type of tourism as a guarantee of cultural enrichment of d...