This study addresses a theoretical gap by investigating the impact of the misalignment in non-food consumption practices, such as preparation, planning, and execution of hiking tourism activities, an area that has been underexplored in existing literature, which primarily focuses on food practices. To extend this literature, the present research aims to understand how the misalignment of these practices affects...
This research aims to analyse the relationship between the sources of infor-mation used before and during the visit, visitors’ sociodemographic characteristics, and the number of activities carried out at the destinations. Through a convenience sampling technique, an online and onsite questionnaire was conducted on 408 indi-viduals who visited protected areas within the districts of Vila Real and Bragança, Port...
Purpose – The development of sustainable tourism is a collaborative effort that contributes to the protection of nature and maintains the economic, environmental, and socio-cultural dimensions crucial to the residents of protected areas (Thapa et al., 2022). But, does the implementation of sustainable tourism practices have a positive impact on the overall satisfaction of residents? Residents' support and activ...
As características, motivações e satisfação em percursos pedestres e turismo de caminhada raramente são recolhidas e analisadas por forma a melhorar o planeamento e gestão destas iniciativas. Este estudo dirige-se a essa lacuna e tem por objetivos: estabelecer o perfil sociodemográfico do pedestrianista, avaliar as suas motivações e grau de satisfação, analisar o efeito das variáveis sociodemográficas sobre as ...
Each year, more students are enrolling in postgraduate degree pro-grams. However, many students will fail to complete the degree and drop out. Dropout results in economic and psychological repercussions and potentially hin-ders career advancement. Despite increasing enrolment in postgraduate pro-grams, existing studies predominantly focus on the undergraduate level. Still, master's students, assumed to possess ...
The purpose of this paper is to analyse the nature-based tourism in the northeast of Portugal from the perspective of demand. Therefore, it was intended to do the online research of the profile of visitors, focusing on their sociodemographic characteristics and primary motivations for visiting and their satisfaction. Empirical research was conducted on a convenience sample of 204 respondents who visited the pro...
This paper investigates the relationship between value co-creation, delight, satisfaction, and loyalty in the hospitality sector, considering the perceptions of hotel customers in Portugal. To gain deeper insights into hotel customers' perception of delight, developing and testing an integrated model was undertaken by examining the relationship between these variables to expand the theory of customer delight wh...
Purpose – The antecedents of loyalty, in general, and in tourism have been profusely examined by researchers worldwide for the last decades. Marketing and leisure/tourism literature suggests that perceived service quality, perceived value, place attachment, destination image, customer satisfaction, and customer delight are pronounced antecedents of loyalty towards a tourism attraction, destination, resource, or...
Due to the importance of the topic of sustainability today, this study addresses the strategies and concepts associated with green marketing. Topics such as segmentation, identifying sustainable market segments, marketing mix management and communication challenges regarding the relationship between consumers' willingness to pay more and sustainability are covered. The present study aims to analyze consumers' p...
The Medieval Fair of Torre de Moncorvo, located in the north of Portugal, has several editions since 2011, and itshistorical context is associated with D. Dinis and iron. This event stands out from other medieval fairs for the involvement of the local population. Thus, the present study aimed to analyze the profile of the Medieval Fair visitor, considering the following objectives: identify the visitor profile;...