2 documents found, page 1 of 1
Exploring community self-efficacy to light pollution mitigation in a tourism de...
Rodrigues, Á.; Loureiro, S. M. C.Light pollution is an emergent environmental concern, it disrupts the natural patterns of wildlife, contributes to the increase in carbon dioxide in the atmosphere, disrupts human sleep, and obscures the stars in the night sky. However, rural and urban communities often overlook this factor, since it is not seen as a problem, and even if the destination has taken measures to mitigate light pollution, it is stil...
Love power: From identification to advocacy in fashion sportswear in the social...
Loureiro, S. M. C.; Rodrigues, Á.; Martins, C.There is limited research on how sports fashion brands should develop their strategies to enhance customers’ virtual level of connectedness with companies, taking advantage of the recent expressive growth in social network users. Thus, a new structural model is proposed to analyse the drivers and outcomes of cognitive online brand identification (COBI). This study intends to explore in the sports fashion contex...