The rapid growth of remote work, accelerated by the COVID-19 pandemic, has sparked increased interest in its effects on job quality and work-life balance. This study examines the role of job quality for work-life balance of European men and women when working remotely. While remote work offers benefits such as enhanced flexibility and autonomy, it also presents challenges including social isolation and stress m...
This study conducts a comparative analysis of European countries regarding job quality and its relationship with gender and generational cohorts, using data from the 2021 European Working Conditions Survey. The research focuses on the subjective evaluations of job quality by European workers and examines how gender and generations may be related with these perceptions. The study operationalizes job quality usin...
Massive use of the internet has changed the way individuals seek and purchase a wide variety of products and services. Current concerns about the planet's scarce resources, altogether, contribute to the trend towards a slow fashion and lower consumption of goods in general and the acceptance to buy second-hand products. This research aims to understand how brand trust and perceived risk influence the brand expe...
Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time. As such, offering emotional signals, meaning development, and strategic planning are critical to success when it comes to building strong and enduring relationships with customers...
The widespread presence of the Internet in people’s lives has transformed the way consumers look for and buy a variety of goods and services. Shopping online is nowadays a popular way for a considerable number of individuals, giving rise to numerous forms of alternative shopping platforms. While in traditional e-commerce the seller is usually a known brand, another trend emerged in recent years, where the selle...
Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time. As such, offering emotional signals, meaning development, and strategic planning are critical to success when it comes to building strong and enduring relationships with customers...
The widespread presence of the Internet in people’s lives has transformed the way consumers look for and buy a variety of goods and services. Shopping online is nowadays a popular way for a considerable number of individuals, giving rise to numerous forms of alternative shopping platforms. While in traditional e-commerce the seller is usually a known brand, another trend emerged in recent years, where the selle...
Based on a retail fashion brand, this article investigates how brand experience affects brand equity when it is mediated by brand love. Actual consumers are well-informed, demanding, and prefer brands that can surprise them over time. As such, offering emotional signals, meaning development, and strategic planning are critical to success when it comes to building strong and enduring relationships with customers...
Massive use of the internet has changed the way individuals seek and purchase a wide variety of products and services. Current concerns about the planet's scarce resources, altogether, contribute to the trend towards a slow fashion and lower consumption of goods in general and the acceptance to buy second-hand products. This research aims to understand how brand trust and perceived risk influence the brand expe...
Systemic mycoses are one major cause of morbidity/mortality among immunocompromised/debilitated individuals. Studying the mechanism of action is a strategy to develop safer/potent antifungals, warning resistance emergence. The major goal of this study was to elucidate the mechanism of action of three (Z)-5-amino-N’-aryl-1-methyl-1H-imidazole-4-carbohydrazonamides (2h, 2k, 2l) that had previously demonstrated st...