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A data-driven approach to measure restaurant performance combining online revie...
Fernandes, Elisabeth; Moro, Sérgio; Cortez, Paulo; Baptista, Fernando; Ribeiro, RicardoRestaurant management requires customer responsiveness to deal with increasingly higher expectations and market competitiveness. This study proposes an approach to simplify the decision-making process of restaurant managers by combining both live social media customer feedback and historical sales data in a sales forecast model (based on TripAdvisor data and the Bass model). Our approach was validated with inte...
Date: 2021
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Origin: RepositóriUM - Universidade do Minho