4 documents found, page 1 of 1
A data-driven approach to improve online consumer subscriptions by combining da...
Fernandes, Elizabeth; Moro, Sérgio; Cortez, PauloEffective online consumer research helps companies on defining a successful strategy to increase user loyalty and shape brand engagement. Digital innovation introduced a dramatic change in businesses, particularly in the online news industry. Content consumers have a wide offer across different channels which increase the digital challenge for online news media companies to retain their readers and convert them...
Towards a news recommendation system to increase reader engagement through news...
Fernandes, Elizabeth; Moro, Sergio; Cortez, PauloIn the big data era, recommendation systems (RS) play a pivotal role to overcome information overload. In the digital landscape publishers need to optimize their editorial strategies to increase reader engagement and digital revenue. Newsletters emerged as an important conversion channel to engage readers as they provide a personalized experience by building habits. However, the lack of human resources and the ...
Data Science, Machine learning and big data in Digital Journalism: A survey of ...
Fernandes, Elizabeth; Moro, Sergio; Cortez, PauloDigital journalism has faced a dramatic change and media companies are challenged to use data science algo-rithms to be more competitive in a Big Data era. While this is a relatively new area of study in the media landscape, the use of machine learning and artificial intelligence has increased substantially over the last few years. In particular, the adoption of data science models for personalization and recom...
Tarumã case study: Telemedicine and Artificial Intelligence applied for reducin...
Amaral, Fernanda; Fernandes, Elizabeth; Drabowski, Nicholas; Alves, Marcio; Nunes, André; Silva, Elvira da; Bastos, Marcos; Romera, JorcieneBackground: Telemedicine supported by Artificial Intelligence (AI) has been an ally in the fight against cardiovascular disease. Tarumã, a municipality located in São Paulo, has been using these kinds of techniques as part of a project to decrease mortality from chronic non-communicable diseases (NCDs). Objective: This study aimed to analyze the results obtained after one year of implementation of telemedicine ...