440 documents found, page 1 of 44
Digital transformation and the new combinations in tourism: a systematic litera...
Gutierriz, Ives; Ferreira, João J.; Fernandes, Paula OdeteThis study aims to analyse the research involving the evolution and development of digital transformation and the new combinations in tourism development. To this end, a systematic literature review was conducted in the Scopus and Web of Science databases, which gathered 167 studies published between 1997 and 2023, representing the final sample analysed in this review. The results allow the identification of th...
IX Regional Helix'25: Book of Extended Abstracts
Fernandes, Paula Odete; Duarte, António; Vaz, Roberto; Scalabrini, Elaine C.B.; Lopes, Isabel Maria; Ferreira, Jessica; Leite, Joaquim; Alves, JorgeOn behalf of the Organising Committee, we would like to extend our sincere thanks to everyone who contributed to the success of the IX International Regional Helix’25 Congress, held from 26th to 28th June at the School of Technology and Management of the Polytechnic Institute of Bragança (IPB), and organised by the Applied Management Research Unit (UNIAG). The event demonstrated the essential role of collaborat...
From reviews to emotions: analysing Bragança’s tourism attractions on TripAdvisor
Scalabrini, E.C.B.; Ferreira, Jessica; Fernandes, Paula Odete; Moraes, ThiagoOver the past decade, sentiment analysis has emerged as a pivotal tool in tourism-related texts, driven by the sheer volume of tourist attractions and the wealth of online information. Tourists increasingly turn to travel websites to access specific information that often eludes standard evaluations of tourist attractions. Forums particularly illuminate specific information needs and their ties to potential des...
Exploring consumer insights on food product traceability in Portugal
Nunes, Alcina; Fernandes, António B.; Pereira, João Paulo; Alves, Jorge; Ribeiro, Nuno A.; Fernandes, Paula OdeteIn today's fast-changing food industry, consumer expectations around safety, quality, and transparency push for more effective traceability systems. This study examines how Portuguese consumers perceive food product traceability, focusing on their awareness, trust, and preferences in product origin, production methods, and safety protocols. Through a survey, the socio-economic impact of advanced traceability sy...
Influence amplified: leveraging the power of influencer marketing in the digita...
Zekan, Senka Borovac; Fernandes, Paula Odete; Borowska-Pietrzak, A.; Biličić, Slavica GalićThis chapter will unravel the intricacies of influencer marketing, from its origins to its contemporary significance. Through a meticulously crafted case study, the readers will get the practical implementation of influencer marketing, illustrating how a retail clothing brand leveraged the influence of digital personalities to amplify its reach and resonance. The case study explores the use of influencers and e...
Residents’ perceptions towards tourism activity: the case of Bragança, Portugal
Rodrigues, Cláudia Alexandra da Silva; Dinis, Andréa Alexandra; Fernandes, Paula Odete; Scalabrini, E.C.B.Residents’ perceptions of tourism can vary depending on the location, context, and individual experiences. Tourism is commonly perceived as a potential economic resource, presenting features that can increase quality of life. However, there are concerns about the negative effects of tourism on the quality of life of residents living in these destinations. In this sense, this study aims to understand the residen...
Intangible approaches to improve individual health indicators and empower careg...
Cunha, Carlos R.; Moreira, André Silva; Pires, Luís; Fernandes, Paula OdetePopulations worldwide are ageing at a faster pace than in the past, and this demographic transition will affect almost all aspects of society [1]. The number and proportion of people aged 60 years and more in the population are increasing; in 2019, the number of people aged 60 years and older was one billion; this number will increase to 1.4 billion by 2030 and 2.1 billion by 2050 [2]. Population ageing is an i...
Cognitive computing in the travel and tourism industry
Guarda, Teresa; Lopes, Isabel Maria; Fernandes, Paula OdeteCognitive computingemergedfromamixtureofcognitivescience and computer science. Although cognitive computing is seen as a challenge for com panies, it is an opportunity that raises the bar for the services provided, allowing companies that are committed to investing in innovation, and in this particular case in the travel and tourism sector, being able to stand out from the compe tition by adopting new technolog...
Natural parks image: an analysis of tripadvisor reviews
Scalabrini, E.C.B.; Vaz, Márcia; Teixeira, João Paulo; Rivas Rojo, Carlos Jesus; Murial Alonso, David; Garrote Mestre, Lucía; Fernandes, Paula OdeteNatural parks and protected areas have been a significant subject of tourism studies. Understanding the image that visitants have of these areas is important to the planning process, and the analysis of online reviews is a method- ology used in different investigations. TripAdvisor is the most used review aggre- gator in these studies. In this context, this research aimed to analyse the image of three cross-bor...
Acceptance of wearables: a comparative study between Portugal and Brazil
Niada, Aurea; Sá, Matheus Beltrame de; Fernandes, Paula Odete; Lopes, Isabel MariaThis research work focuses on understanding receptivity to devices wearable in Portugal and Brazil, examining factors such as demographic profiles, experiences with technology and personal impressions. To this end, responses were collected from university students and other internet users through a ques tionnaire using the Likert scale. Data analysis revealed a predominance of par ticipants located in Portugal,...