14 documents found, page 1 of 2
Health and well-being tourism: analysis of motivational factors through spa exp...
Ferreira, Jéssica; Carvalho, Cláudia; Antunes, Joaquim; Costa, João; Fonseca, Inês; Fonseca, CátiaThe increase concern about health and disease prevention and the average life expectancy increase, in developed countries, are factors that have played an important role in changing the tourist demand for health and wellness destinations segments of great importance, with a significant impact on the economy and employment in the regions (Ministry of Economy, 2021). Thus, the objective of this work is to study t...
Application of factor analysis to produce a multivariate indicator of customer ...
Silvério, Ana Cristina; Ferreira, Jéssica; Ferreira, Fernanda A.; Alves, Maria José; Fernandes, Paula OdeteTourism per se is a highly relevant sector of economic activity that has been growing steadily. In turn, health and wellness tourism asserts itself as a tourism product with a strong trend in terms of consumption (Baloglu et al., 2019) that is expected to grow continuously in the coming years (Rodrigues et al., 2020). Given this reality, it was found that health and wellness tourism experienced about twice as f...
Desenvolvimento de um índice de satisfação do cliente termal através de uma aná...
Silvério, Ana Cristina; Ferreira, Jéssica; Ferreira, Fernanda A.; Alves, Maria José; Fernandes, Paula OdeteEste estudo tem como principal objetivo construir um índice de satisfação do cliente termal (ISCT), recorrendo à análise fatorial exploratória, sustentado no nível de satisfação dos termalistas do balneário termal de Chaves. Para tal, procedeu-se à aplicabilidade de um inquérito por questionário que decorreu entre julho e setembro de 2020, mediante um processo de amostragem probabilístico, tendo-se recolhido 10...
Turismo e atividade em Team Building : uma ligação possível?
Ferreira, JéssicaO turismo é um fenómeno multifacetado e geograficamente complexo, qualificado como uma indústria que produz um conjunto de bens e de serviços impactantes para diversos países. Assumindo-se como uma fonte de rendimento e desenvolvimento, o turismo transporta a necessidade de segmentar a sua oferta pelas motivações da procura, dando origem a vários nichos que adaptam os seus produtos à necessidade do mercado. Alé...
Construção de um índice de satisfação para o cliente termal = Development of a ...
Silvério, Ana; Ferreira, Jéssica; Ferreira, Fernanda A.; Alves, Maria José; Fernandes, Paula OdeteO turismo de saúde e bem-estar tem sido alvo de uma procura gradual e, por esse motivo, apresenta-se como um produto turístico altamente estratégico para os destinos (Hartwell et al., 2018). À vista disso, num ambiente em que o mercado se encontra cada vez mais competitivo, a avaliação da satisfação tem como premissa ajudar os gestores a analisar o desempenho geral dos estabelecimentos termais tal como lhes per...
Managing motivation (outside) business contexts: tourism and teambuilding
Ferreira, Jéssica; Marques Da Costa, Nuno; Sousa, BrunoTourism is a multifaceted phenomenon and geographically complex, which moves millions of people worldwide and with a predominant contribution to the economy. The tourism is a psychological state of understanding and interest. Therefore, in a perspective of internal marketing, the focus is the study of the tourism and corporate motivation, through voyages in Team Building. The aims is to realize the link between...
Development of a Destination Through eTourism: Experience and Creativity
Ferreira, Jéssica; Sousa, Bruno; Gonçalves, FranciscoThis study aims to understand the development of Barcelos tourist destination, analysing the progress of technology in local handcrafts. eTourism is a development alternative for many localities. These alternatives, when they have integrated tourist products and a defined geographical area, form a tourist destination. Focusing on tourism and its evolution, concepts and successes are investigated in the tourist ...
Measuring tourism and environmental sciences students’ attitudes towards sustai...
Arrobas, Fernando; Ferreira, Jéssica; Brito-Henriques, Eduardo; Fernandes, AntónioTourism is recognized for its positive effects on the economy (Balaguer & Cantavella-Jord´a, 2002; Min, Roh, & Bak, 2016). It contributes to the trade balance and tax revenues, drives employment and boosts entrepreneurship (Williams & Lew, 2015). Notwithstanding, the continued acceleration of tourism in recent years led more scholars to underline the drawbacks of tourism growth (Gibson, 2019; G¨ossling, 2002; G...
Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creativ...
Ferreira, Jéssica; Sousa, BrunoTourism has been playing a very important role as a factor of regional and local development, through the cultural consumption of tourists. Creative tourism emerges from a new paradigm of cultural tourism, where marketing is indispensable in its promotion. Creativity has gained an additional appreciation in fields such as economic, social, political and cultural. The handicraft of Barcelos is recognized for its...
Addressing the patient experience in myocardial perfusion scintigraphy
Grilo, Ana Monteiro; Vieira, Lina; Carolino, Elisabete; Ferreira, Jéssica; Neves, MariaBackground: Myocardial Perfusion Scintigraphy is a medical exam whose purpose is to evaluate myocardial perfusion. This examination due to their procedures can generate some anxiety in patients that can disturb the good performance of the exam. The main objective of this study is to perform an analysis of patient's undergoing myocardial perfusion scintigraphy experience, assess patient`s anxiety and check Nucle...