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O efeito subliminar em situações de decisões sobre compra de ações
Ferreira, Jandira SandraFundo Mackenzie de Pesquisa; Understanding the changes in attitudes towards others is a key factor to understand human behavior. Correlations between values subliminally presented observed in tasks of decision aim at investigating behavioral attitudes. The aim of this study is to investigate the influence exerted by the subliminal effect uptions cognition in decision tasks in a scenario of stock acquisition thr...
THE INTERFERENCE OF EMOTION RISK DECISION-MAKING: AN EXPERIMENTAL STUDY WITH CO...
Alvarenga, Tamar Klein; Cardoso, Ricardo Lopes; Ferreira, Jandira Sandra; Aguiar, Andson Braga deThis study aimed to investigate the interference of emotion in risk behavior of professionals, graduates and postgraduates in the areas of controllership and related by experimental approach. For this purpose, was applied to the task Risk Task participants, consisting of 100 bets, where in each betting decision maker had the choice to decide for a higher return linked to an increased risk, or a lower return lin...