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Avatars in artificial intelligence marketing: A systematic literature review on...
Santos, Victor; Faria, Sílvia; Carvalho, João M. S.Sem resumo disponível.
Homo Sapiens Entrepreneurensis: The Base Business Creation Model
Carvalho, João M. S.This book allows anyone to understand an entrepreneur's main characteristics and challenges and what is to be market-oriented. Why do we often complain about the providers of the products we need and the products themselves? Based on a theoretically sound background, the Base Business Creation Model is presented, which helps to test any business idea in all diverse contexts, private or public, for-profit or not...
Brazilians’ acceptance of multi-attribute reverse Auction Model for B2C E-Commerce
Faria, Sílvia; Pereira, Manuel Sousa; Carvalho, João M. S.; Marques , Ruan PortoReverse auctions emerged in the late 1990s as a new form of online commerce; they offer a platform where sellers compete to supply goods and services at the lowest price. In the early 2000s, the concept gained popularity mainly in B2B transactions: companies started using reverse auctions to prospect goods and services efficiently and at lower prices. Over time, these reverse auctions expanded to B2C transactio...
What large companies disclosure on their websites about inclusivity and sustain...
Carvalho, João M. S.More demanding customers characterise today’s competitive environment concerning ethical issues. They expect organisations to be inclusive, sustainable, and socially responsible, which can contribute to their successful financial performance. This exploratory study aims to research whether large companies from the OECD disclose information on their website concerning inclusive and sustainable value creation and...
Hyper-personalisation in wine industry: A scoping review
Félix, João; Carvalho, João M. S.; Faria, SílviaThe Portuguese wine sector has seen substantial changes in recent years, specifically regarding the emergence of online retailing, creating the need for small producers and distributors to adapt to new marketing challenges. This study suggests applying hyper-personalisation strategies in the Portuguese wine sector to address these challenges and achieve economic sustainability. The study aimed to conduct a scop...
From a multichannel to an optichannel strategy in retail
Faria, Sílvia; Carvalho, João M. S.This paper presents the first systematic literature review (SLR) that includes the concept of an optichannel strategy, examining the main principles, key characteristics, and implications for retailers when switching from a multichannel to an optichannel approach. The SLR was made using Web of Science, Scopus, and Google Scholar to find literature on the optichannel model in retail. The results show a paradigm ...
Assessing an eco-destination management structure: A case study
Carvalho, João M. S.; Nogueira, Sónia; Pacheco, Luís MiguelEcotourism is very important in contributing to the development of a healthier way to do tourism and, at the same time, to the wealth of a territory. This study aims to assess a relevant case study – Peneda-Gerês National Park (PGNP), in Portugal, applying a new model approach to managing eco-destinations. The results show that all aspects predicted by the ATOS (Aims, Tools, Operational domains, and Stakeholder...
Core Organizational Societal Impact (COSI): An evolving model
Carvalho, João M. S.Measuring the social impact of organizations is complex and challenging, and it cannot be generalized to all cases. This conceptual study aims to theoretically substantiate a flexible measure of societal impact and provide recommendations to improve the accuracy and validity of such measures. The Core Organizational Societal Impact (COSI) measure is based on stakeholder, corporate social responsibility, and soc...
Context quality and social-emotional competencies for children and youth in res...
Carvalho, João M. S.; Bártolo, Ana; Araújo, Alexandra M.Context quality is a major factor in the development of social-emotional competencies in children and youth in residential care. However, the literature shows many problems around the environmental conditions for an adjusted and effective intervention by professionals. Moreover, the literature does not present an easy assessment tool to help professionals diagnose and enhance the ecological variables that influ...
Emerging trends in eco-cultural tourism: A bibliometric analysis of 25 years of...
Durão, Marília; Ramazanova, Makhabbat; Nogueira, Sónia; Carvalho, João M. S.; Pacheco, Luís MiguelEco-cultural tourism, situated at the intersection of ecotourism and cultural tourism, has emerged as a dynamic research field that bridges ecological conservation and cultural heritage, offering new perspectives on sustainable tourism development. [...]