12 documents found, page 1 of 2
From Olive Oil Lovers to Mediterranean Diet Lifestyle Followers: Consumption Pa...
Chkoniya, V.; Gregório, Maria João; Filipe, S.; Graça, Pedro<jats:p>The Mediterranean Diet (MedDiet) is considered an Intangible Cultural Heritage by UNESCO; it is also the worlds most evidence-based eating pattern for promoting health and longevity. This study aims to investigate consumer segmentation based on consumption patterns and identify barriers to adherence to MedDiet. Data were collected in 2020 by telephonic survey based on PREDIMED, using a quota sampling te...
Innovating pedagogical practices in higher education: the implementation of an ...
Saur-Amaral, I.; Filipe, S.This paper describes and explains the relevance of the implementation of active methodologies integrating several curricular units of two study cycles at University of Aveiro, Portugal, during the academic year 2021/2022. The pedagogical innovation project entitled “Authentic Learning for Marketing Students in a B2B Context: Case of the Information Technology (IT) cluster” involved seven curricular units, nine ...
Authentic learning for undergraduate students in a B2B context
Filipe, S.; Saur-Amaral, I.This paper presents the results of an authentic learning project for undergraduate students, in a business to business (B2B) context, more specifically the case of the Information Technology (IT) cluster in Aveiro. The project was implemented between October 2021 and January 2022 with 93 undergraduate students from second and third year of the Bachelor in Marketing and Bachelor in Finance at University of Aveir...
Do we have a match? coping with business requirements in vocational training co...
Santos, C. Amaral; Benedicto, B.; Souto, I.; Barbosa, B.; Costa, F.; Melo, A.; Filipe, S.; Dias, G.; Rodrigues, C.Vocational training offers are increasingly wide-ranging and varied. These courses have a technical component that imparts students with fundamental skills to work in a specific profession and, at the same time, confer a school certification. The valorization of a practical instruction and the development of precise skills, together with the possibility of continuing studies, stand out as the main reasons that ...
Mathematics in vocational education and training: a strength or a weakness?
Santos, C. Amaral; Souto, I.; Benedicto, B.; Barbosa, B.; Filipe, S.; Costa, F.; Melo, A.; Dias, G. Paiva; Rodrigues, C.For many years, it was assumed that Vocational Education and Training (VET) was designed to provide technical and vocational skills specific to a given occupation, with the focus on a subsequent career in the labor market. However, it has been pointed out that completing a VET program and proceeding with studies, including Higher Education (HE), is also important. The emerging idea is that VET is not a dead-end...
Different lexicon-based approaches to emotion identification in Portuguese tweets
Filipe, S.; Batista, F.; Ribeiro, R.This paper presents the existing literature on the identification of emotions and describes various lexica-based approaches and translation strategies to identify emotions in Portuguese tweets. A dataset of tweets was manually annotated to evaluate our classifier and also to assess the difficulty of the task. A lexicon-based approach was used in order to classify the presence or absence of eight different emoti...
HEI teaching mobility: looking for dynamics in a seven-year period
Pinheiro, M.; Barbosa, B.; Santos, C. Amaral; Filipe, S.; Simões, D.; Dias, G. PaivaHigher Education Institutions are currently embracing mobility as an imperative goal, particularly and most impressively in the European Union countries where programs such as Erasmus+ strongly encourage students and staff to participate. This exploratory research aims to characterize teaching mobility in one university, identify facilitators, determine outcomes of repeated mobility, and provide clues on mobili...
Customers' relationship with their grocery store: direct and moderating effects...
Filipe, S.; Marques, S. H.; Salgueiro, M. D. F.This paper aims: (i) to characterize the priorities designed and implemented by grocery retailers concerning relationship marketing with customers; (ii) to analyse customers’ relationship with their grocery store and to evaluate store format and loyalty programs as key determinants of this relationship. Exploratory interviews were conducted with grocery store managers. Two independent samples of Portuguese cust...
Corporate social responsibility: Is it a pillar in relationships with customers?
Filipe, S.; Marques, S.; Salgueiro, M.Although academic research around Corporate Social Responsibility has registered an improvement, there is still a need for empirical studies expanding the knowledge of customers’ perceptions about Corporate Social Responsibility and its impact on the relationships with companies. Therefore, this paper aims to examine the impact of costumers’ perceptions about Corporate Social Responsibility of their grocery ret...
Social responsibility in purchase and consumption: A study of the Portuguese co...
Filipe, S.; Marques, S.; Salgueiro, M.F.In the last decades, academic literature has been putting a notorious emphasis on the concepts of socially responsible consumer. However, literature also shows the existence of differences in the behavioural attitudes of consumers, due to the influence of the socio-cultural context and of social interactions. In the case of Portugal, there is no thorough study that analyzes the propensity of individuals for soc...