35 documents found, page 1 of 4
Digital innovation in health care: addressing medication non-adherence
Bhandari, Laxmi; Fonseca, Manuel José; Fernandes, António B.; Garcia, Jorge EsparteiroNon-adherence to medication is a pervasive issue worldwide, affecting 50% of prescription users, resulting in suboptimal therapy outcomes and premature death. One of the key factors contributing to non-adherence is the complexity associated with managing medication regimens. To address this challenge, an automated pill dispenser “SelfMed, your medication partner” has been proposed. This study focuses on studyin...
Marketing and religion - spiritual commitment and church engagement of a Portug...
Campos, Jéssica; Fonseca, Manuel José; Rodrigues, Helena SofiaMarketing is an area that has always been updated over time, considering it fundamental to adapt to the changes and evolution of the market and consumers. Consequently, the enlargement of marketing to new areas has been a growing reality. Based on this reality and within the scope of Religious Marketing, a study was carried out for the Parish of Poiares, in Portugal. The general objective was to characterize th...
Marketing Plan for an Online Business: A Case Study
Souza, Yuri; Fonseca, Manuel José; Cardim, SofiaThe aim of this study is to define the most appropriate marketing strategy, as well as develop a marketing plan to increase brand recognition, for a newly created Brazilian company called Probate for Dummies, which operates in the online resale of inherited assets. The data that provide the basis for this study was generated through semi-structured interviews applied to a sample formed by the owner of the compa...
Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo
Popova, Mariia; Fonseca, Manuel José; Garcia, Jorge Esparteiro; Andrade, José GabrielThere is no doubt that tourism benefits Portugal’s economy. The area should be able to better target the market for its travel and tourist products and increase its performance with the use of a marketing strategy, especially in a field where global competition is always increasing. This digital marketing plan seeks to analyze the strengths and limitations of the Portuguese region in its target markets, as well...
Assessing the impacts of internal communication: employer branding and human re...
Fernandes, Raquel; Sousa, Bruno Miguel; Fonseca, Manuel José; Oliveira, José CastroHuman capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfaction is fundamental and determines the success or failure of what the customer experiences. Technological developments have changed our lives and habits, and e...
The use of mobile technology in outdoor tourism: a systematic review
Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, GorettiMobile technologies are evident in all sectors, and this is also a reality in tourism. Tourists are increasingly using their smartphones for different functions and purposes, from planning trips to browsing destinations. Mobile technology is also an ally in outdoor activities. Thus, this study sought to understand, through a systematic review, how mobile technologies are being approached in outdoor tourism lite...
Outdoor tourism demand segmentattion: a case study from North of Portugal
Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, GorettiThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality ...
Circular economy, sharing, and sustainability: challenges for the social econom...
Pereira, Augusta; Fernandes, Paula Odete; Fonseca, Manuel JoséThis study aims to analyse the predisposition of social economy agents to resource sharing. To achieve this, it was chosen to implement an exploratory qualitative approach directed to managers and an exploratory quantitative approach directed to employees. The results allowed to estimate that they do have a significant economic impact on number, paid work and business volume. It was shown the relationship betwe...
The use of a geographic information system to increase outdoor tourism
Scalabrini, E.C.B.; Correia, Alexandra I.; Fonseca, Manuel José; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.Purpose: Outdoor tourism is a growing segment that still requires data for planning and management. Aimed to present the potential of the Geographic Information System (GIS) to improve outdoor tourism in the North of Portugal. To achieve this purpose, a case study was conducted on developing a Web-GIS in Northern Portugal. Methodology: Four steps were followed to develop the GIS tool with information about outd...
Outdoor tourism demand segmentation: a case study from North of Portugal
Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, GorettiThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. To this end, a survey was applied to visitors who practised outdoor activities in the region. The data was collected between June and September of 2021, and a final sample of 200 valid questionnaires was obtained. ln an overall analysis of the socio-demographic and pr...