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Hypocrisy or maturity? Culture and context differentiation

Matsumoto, David; Yoo, Seung Hee; Fontaine, Johnny; Multinational Study of Cultural Display Rules; Cabecinhas, Rosa

We introduce a new construct called Context Differentiation (CD), and describe how it functions on both the individual and cultural levels. We derive several measures of it from a multi-context measure of cultural display rules for emotional expressions obtained from 33 countries, and examine country and cultural differences on it, and relate those differences to cultural value dimensions associated with contex...


Mapping expressive differences around the world: the relationship between emoti...

Matsumoto, David; Seung Hee Yoo; Fontaine, Johnny; Anguas-Wong, Ana Maria; Arriola, Monica; Ataca, Bilge; Bond, Michael Harris; Boratav, Hale Bolak

Despite the importance of the concept of cultural display rules in explaining cultural differences in emo- tional expression and despite the fact that it has been more than 30 years since this concept was coined, there is yet to be a study that surveys display rules across a wide range of cultures. This article reports such a study. More than 5,000 respondents in 32 countries completed the Display Rule Assessme...


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