4 documents found, page 1 of 1
How a CRM Tool Can Contribute to a Better Business Performance: The Case of a S...
Fróis, Joana; Pereira, Maria Teresa; Ferreira, Fernanda A.Globalization is revolutionizing our way of living and the way business companies work. Technology is the reason for it, because it provides solutions that help the workers perform more effectively and efficiently and that allow for better execution. The development of relationships with the customer gives companies a better knowledge and understanding of their needs and leads to new strategies that aim at bett...
How a CRM tool can contribute to a better business performance: the case of a s...
Fróis, Joana; Pereira, Maria Teresa Ribeiro; Ferreira, Fernanda A.Globalization is revolutionizing our way of living and the way business companies work. Technology is the reason for it, because it provides solutions that help the workers perform more effectively and efficiently and that allow for better execution. The development of relationships with the customer gives companies a better knowledge and understanding of their needs and leads to new strategies that aim at bett...
Analysis of a customer relationship management tool in a shipping company
Pereira, Teresa; Fróis, Joana; Ferreira, Fernanda A.Today’s society is technologically advanced, the world is just a click away and our companies’ customers have easy access to all the information. Therefore, they are increasingly demanding, wanting more and better at a lower cost. Using as a case study a shipping company, a system of Customer Relationship Management (CRM) was analysed to verify what reasons led to its abandonment and to realise what to do to re...
Analysis of a Customer Relationship Management Tool in a Shipping Company
Pereira, Maria Teresa; Fróis, Joana; Ferreira, Fernanda A.Today’s society is technologically advanced, the world is just a click away and our companies’ customers have easy access to all the information. Therefore, they are increasingly demanding, wanting more and better at a lower cost. Using as a case study a shipping company, a system of Customer Relationship Management (CRM) was analysed to verify what reasons led to its abandonment and to realise what to do to re...