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Business Plan Globetrot Plus Blockchain B2C Artificial Intelligence Solution fo...

Syed, Hassan; Castanho, Rui Alexandre; Santos, Eleonora; García, Pablo Juan Cárdenas; Franco, Mara

Travel is the ideal outcome for online diffusion. Unlike buying in most industries, the travel trade implicates the exchange, not physical inventory; however, it demands information. The tourist must select from many imaginable products, services, and fees that may differ with the minor adjustment of any parameters. Suppose, for example, a one-way airplane ticket. That ticket, for the same seat on an equivalent...

Date: 2023   |   Origin: IC-online

Island tourism carrying capacity in the UNESCO Site Laurisilva of Madeira

Mota, Luís; Franco, Mara; Santos, Rossana

The Laurisilva of Madeira is an important natural resource as well as a location for nature-based tourism and recreational activities. Despite UNESCO’s concerns and recommendations for assessing tourism capacity, the local population is perceived as overusing this resource; yet precisely how many tourists visit its most popular areas remains unknown. Tourism carrying capacity (TCC) was assessed on two Rabaçal t...


Social Carrying Capacity in Island Destinations: Interpreting Visitors’ Opinion...

Mota, Luís; Franco, Mara; Santos, Rossana

Social carrying capacity is an additional dimension of tourism carrying capacity. This paper aims to provide further understanding beyond physi cal values describing carrying capacity for a touristic site on an island destination, namely, the Laurisilva of Madeira. This UNESCO site is the major tourist attraction on the island. The component of social carrying capac ity was added to assess satisfaction levels r...


Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attra...

Franco, Mara; Mota, Luís

Critical thoughts about tourist destinations overcoming and mitigating impacts from COVID-19 lie in the opportunities created by the pandemic. In this paper, an innovative way to attract tourists to Madeira Island and specifically for the Caminho Real (CR) is proposed, assisted by augmented reality. There are important con siderations for developing software suitable for mobile devices such as smartphones and t...


Cultural dimensions impact on customer’s expectations about the hotel service: ...

Franco, Mara; Meneses, Raquel

Due to its dynamic nature and its importance in the service process definition, customer’s expectations have been hardly studied, however, very few focused on the impact of culture on customer’s expectations formation, as customer’s can belong to different cultures. Also, the study of customer’s expectations about tourism services has increased, mostly applied in developed countries from the north hemisphere. S...


The influence of culture in customers’ expectations about the hotel service in ...

Franco, Mara; Meneses, Raquel

Due to their dynamic nature and importance in the service process defi nition, customers’ expectations have gained attention from researchers and practitioners, and have been essentially focused in developed countries from the Northern Hemisphere. Still, countries, regard less of the hemisphere, have di erent levels of socioeco nomic development and cultural patterns that can have di erent infl uence on custome...


Exploring environmental satisfaction in tourist sites: a view to Madeira Island

Mota, Luís; Franco, Mara; Marques, Renato; Gaspar, Bruno

Characterizing tourism sustainability and studying environmental satisfaction in tourist sites, is part of a pilot study taking place in Madeira island. Tourism stakeholders and associations of relevant tourism services were interviewed to diagnose environmental issues arising from tourism activity and to identify tourist sites with priority in the study. Satisfaction was benchmarked in four tourist sites using...


ITC'19: XI International Tourism Congress: The image and sustainability of tour...

Teles, Susana; Almeida, Paulo; Franco, Mara; Jorge, João Paulo

Date: 2020   |   Origin: IC-online

Sport tourism and destination planning

Valls, Josep-Francesc; Mota, Luís; Franco, Mara; Teixeira, Sérgio


O upgrade da imagem do destino com base em eventos - o caso da Região Autónoma ...

Almeida, António; Franco, Mara; Teixeira, Sérgio

A organização de eventos constitui uma componente critica de qualquer estratégia de diversificação ao nível dos destinos maduros. A maioria dos destinos procura oferecer um portfolio diversificado de eventos em épocas diferentes ao longo do ano, de forma a atrair e agradar ao maior número possível de clientes. Para além de procurarem imprimir uma lógica de complexidade em termos do core do evento, para atrair a...


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