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University-company interaction: case analysis of two Brazilian universities
Chais, Cassiane; Ganzer, Paula Patrícia; Miri, Daniel Hank; Matte, Juliana; Olea, Pelayo MunhozThe university's history is based on contributing to the advancement of knowledge and technology in a country's socio-economic context through teaching, research, and extension. The knowledge generated by the research carried out by students and researchers can cause interaction with different actors, among them the companies, leading to the transfer of knowledge produced at the university to the market. In lin...
ANALYSIS OF THE OPINION OF ACADEMICS ABOUT ENTREPRENEURIAL UNIVERSITIES: A COMP...
Chais, Cassiane; Güemes-Castorena, David; Welchen, Vandoir; Mukendi, Joel Tshibamba; Maciel, Josiane Vieira; Ganzer, Paula Patrícia; Matte, JulianaThe entrepreneurial university consolidates itself as an instrument that not only provides a workforce and added value with the creation or transformation of knowledge, but also enhances the individual, creates values and attitudes reinforcing the entrepreneurial capacity. The objective of the study was to analyze the students' perception about the importance of the entrepreneurial university for their academ...
Technology transfer between universities and companies: Two cases of Brazilian ...
Chais, Cassiane; Ganzer, Paula Patrícia; Munhoz Olea, PelayoPurpose – This paper aims to research how technology transfer occurs, based on the Schumpeterian approach to innovation trilogy focusing on the interaction between the university and the company. Design/methodology/approach – The methodology used for this study was the analysis of two cases with an exploratory and qualitative approach. The case study subjects were two Brazilian universities: University of Campi...
Análise do tipo, grau de novidade e dimensões da inovação: estudo de caso em um...
Welchen, Vandoir; Olea, Pelayo Munhoz; Ganzer, Paula Patrícia; Chais, Cassiane; Radaelli, Adrieli Alves Pereira; Mukendi, Joel TshibambaResumo: A inovação apresenta-se nas organizações na implantação de um produto, método de produção, marketing ou organizacional, novo ou significativamente melhorado, na empresa, em seu mercado ou no mundo, gerando competitividade. Com esta pesquisa teve-se como objetivo identificar inovações em uma empresa do ramo vitivinícola da Serra Gaúcha, entre 2005 e 2015. Realizou-se uma pesquisa qualitativa, por meio do...
Mudanças no cenário de uma cooperativa de minimercados
Quintana, Cristiane Gularte; Ganzer, Paula Patrícia; Olea, Pelayo Munhoz; Roesch, Sylvia Maria AzevedoSubmitted by Raquel Vergara Gondran (raquelvergara38@yahoo.com.br) on 2015-12-14T22:03:04Z No. of bitstreams: 1 322-1822-1-PB.pdf: 88941 bytes, checksum: 5068a8750d372cda2110df6578ead57f (MD5); Approved for entry into archive by Lilian M. Silva (lilianmadeirasilva@hotmail.com) on 2015-12-15T16:52:24Z (GMT) No. of bitstreams: 1 322-1822-1-PB.pdf: 88941 bytes, checksum: 5068a8750d372cda2110df6578ead57f (MD5); Mad...
What is science? Thinking about doctoral Business Administration students’ perc...
Dal Bo, Giancarlo; Biegelmeyer, Uiliam Hahn; Ganzer, Paula Patrícia; Olea, Pelayo Munhoz; Dorion, Eric Charles HenriDiscussions about the paradigms that shape science are important in order to promote reflection among researchers as to their role in society. The Cartesian-Newtonian paradigm lies both in the natural and social sciences, both of which initially adopted it, before gradually bringing it into question due to the depletion of its explanatory power for current phenomena. Some authors propose the paradigm of complex...
Consumer behavior: factors affecting the virtual consumption in social networks
Nespolo, Daniele; Dias, Deise Taiana de Ávila; Ganzer, Paula Patrícia; Nodari, Cristine Hermann; Figueira, Milene Vieira; Camargo, Maria EmiliaThe study had as main objective to identify the determining factors in the purchasing decision of virtual consumers store Treko’s Mania, a small business, the bazaar segment. The specific objectives, which seek to identify the profile of consumers who shop through the Fan page Treko’s Mania, identify the advantages and the difficulties listed by consumers for the virtual purchase. It was developed a research of...