15 documents found, page 1 of 2
Reducing environmental impact using vehicle route planning
Oliveira, Lia; Pavlenko, Oleksandr; Garcia, JorgeCompanies focus on achieving high service levels and need to combine short service times with the dynamics between cost and quality. Their transportation systems are therefore a fundamental part; they must be reliable and efficient. This study was implemented in a company of the marine industry, and its final product has special characteristics that require special transportation, i.e., they need a truck with a...
Bipartite Ulnar Nerve - A Rare Anatomical Variation
Oliveira, Marta; Garcia, Jorge; Dias, João MadrugaThe diagnosis of peripheral neuropathies and motor deficits may be difficult and requires a deep knowledge of the peripheral nerves anatomy. We present an image of an elbow ultrasonography that revealed a rare anatomical variation of the ulnar nerve in a patient with symptoms compatible to an ulnar entrapment syndrome.; The diagnosis of peripheral neuropathies and motor deficits may be difficult and requires a ...
Search Engine Optimization (SEO) for a company website: a case study
Garcia, Jorge; Lima, Rui; Fonseca, ManuelSearch Engine Optimization, or “SEO” for short, helps to improve the inbound user traffic of a website. Optimizing a website for search engines is now crucial to its success and ultimately to the company’s ability to increase the business. Many companies websites on the Internet fail to use any SEO technique or strategy to improve their positioning in search engine results. Therefore, if other digital marketing...
The use of CRM in marketing and communication strategies in portuguese non-prof...
Rodrigues, Maria Inês Magalhães; Fonseca, Manuel; Garcia, Jorgehe truth is that competitivity has gained a strong growth in business, and it is important that companies pay attention to the practice of their relational marketing strategies. Technology, innovation, and digital have been transforming the way society operates in the market. Organizations must look for current opportunities in order to add value of their business and negotiation process and of course in the wa...
Gamification strategies for social media
Garcia, Jorge; Rodrigues, Pedro; Simões, Jorge; Fonseca, ManuelWith the evolution of technology and all the associated paradigms, the business reality had the need to adapt and incorporate all this evolution. Gamification strategies in social networks are used to optimize the use and involvement of users. Thus, in a business context, these strategies are used to increase user engagement in the company/brand’s social networks with the aim of increasing and strengthening tru...
Impact of Corporate social Responsibility (CSR) activities of sports clubs in P...
Tavares, Joana; Garcia, Jorge; Fonseca, Manuel; Teixeira, AndreiaThis research aims to analyze Corporate Social Responsibility (CSR) in the Sports Industry, specifically in the universe of sports clubs in Portugal. The main goal was to understand what the fans’ perceptions on CSR practices of Portuguese sports clubs are, and how these perceptions influence their brand attitude and e-WOM intention. A questionnaire survey was conducted, obtaining a total of 159 responses. The ...
Is greenwashing a common practice in energy market?
Alves, Wellington; Garcia, Jorge; Fonseca, Manuel; Ferreira, PaulaThe need for meeting energy needs but at the same time reduce greenhouse gas emissions (GHG) produced by primary energy sources has raised a wide range of concerns for different for industrial activities. Nonetheless, the development of the green marketing strategies over the year has drawn attention to a new phenomenon, namely the Greenwashing. This research attempts to contribute to analyze the use of greenwa...
Methodological framework for measuring regional logistics performance
Vieira, Tiago Duarte Silva; Silva, Ângela; Garcia, Jorge; Alves, WellingtonThis research aims to contribute to bridging the gap between the connection of logistics and regional development. Firstly, based on the available literature, the contribution of logistics to socioeconomic development was analyzed, and having in mind the importance of Regional Development for economic and social development, this research brings to the light the importance of logistics activities to regional so...
The omnichannel strategy in Portuguese companies: an overview
Alves, Sílvia; Garcia, Jorge; Fonseca, Manuel; Oliveira, Lia; Teixeira, AndreiaThe consumer's profile and behaviour have undergone drastic changes in recent years, as a result of rapid technological developments associated with the proliferation of the Internet, which have boosted the growth of e-commerce. Retail needed to adopt new strategies to respond to new consumer demands leading to the development of omnichannel. The omnichannel strategy is centred on the consumer and aims to offer...
Data analysis in content marketing strategies
Costa, Carla Regina; Garcia, Jorge; Fonseca, Manuel; Teixeira, AndreiaRecently, the importance of data analysis for content marketing has become apparent. However, only a few companies use data as a source of knowledge to enrich their strategies. The application of data analysis in the development of content marketing strategies is still at an early stage of research and still little explored in the business context. However, given the research results analysed, it is a promising...