8 documents found, page 1 of 1
Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo
Popova, Mariia; Fonseca, Manuel José; Garcia, Jorge Esparteiro; Andrade, José GabrielThere is no doubt that tourism benefits Portugal’s economy. The area should be able to better target the market for its travel and tourist products and increase its performance with the use of a marketing strategy, especially in a field where global competition is always increasing. This digital marketing plan seeks to analyze the strengths and limitations of the Portuguese region in its target markets, as well...
Sustainable development goal 9 in a cluster perspective: a case study for Alto ...
Abreu, Mariana; Rodrigues, Helena Sofia; Silva, A. M.; Garcia, Jorge EsparteiroThe United Nations has set Sustainable Development Goals (SDGs) to build a more sustainable future. The SDG analyzes progress to understand major implementation challlenges, define disparities across nations or regions, and propose priorities for action. It has 17 objectives and more than 200 indicators. Cluster analysis was used to categorize the 10 municipalities. It was carried out using IBM SPSS software, w...
Mapping SDG 11 in Alto Minho region : sustainable cities and communities
Silva, David; Abreu, Mariana; Rodrigues, Helena Sofia; Silva, Ângela; Garcia, Jorge EsparteiroFerreira, Ana Cristina, e outros (2023) - International conference on technology management and operations. - Lisboa : Universidade Lusíada Editora. - ISBN 978-898-640-273-0.; The Sustainable Development Goals (SDG) are crucial to aid our society to develop, becoming more sustainable, and building a greater community. More than 200 indicators present in the 17 SDGs follow an Agenda for Sustainable Development f...
Study of the impact of technological innovations on the sustainable freight tra...
Pereira, Ana; Oliveira, Lia Coelho de; Garcia, Jorge Esparteiro; Rodrigues, Ana M.Ferreira, Ana Cristina, e outros (2023) - International conference on technology management and operations. - Lisboa : Universidade Lusíada Editora. - ISBN 978-898-640-273-0.; When considering the environmental impact of freight transport, the road mode assumes special relevance due to differences in environmental performance, mainly in terms of resource consumption and greenhouse gas (GHG) emissions, in additi...
Industry and innovation in the Alto Minho region: assessing regional performance
Abreu, Mariana; Rodrigues, Helena Sofia; Silva, A. M.; Garcia, Jorge EsparteiroAs a tool, the Sustainable Development Goals (SDG) guide local and regional leaders in developing policy approaches for better social development. SDGs are 17 ambitious objectives towards a greener, healthier, more peaceful and equal planet, promoted by the United Nations to achieve by 2030. Having this performance in mind, countries and regions can measure their level of SDG implementation and rethink how they...
Industry and innovation in the Alto Minho region: assessing regional performance
Abreu, Mariana; Rodrigues, Helena Sofia; Silva, Ângela; Garcia, Jorge EsparteiroAs a tool, the Sustainable Development Goals (SDG) guide local and regional leaders in developing policy approaches for better social development. SDGs are 17 ambitious objectives towards a greener, healthier, more peaceful and equal planet, promoted by the United Nations to achieve by 2030. Having this performance in mind, countries and regions can measure their level of SDG implementation and rethink how they...
Boosting regional socioeconomic development through logistics activities: a con...
Vieira, Tiago; Silva, A. M.; Garcia, Jorge Esparteiro; Alves, WellingtonBackground: Regional Development (RD) allows countries to balance regional differences by providing economic and social benefits to communities. This research highlights the importance of logistics activities to regional social development, and a framework to assess these connections is proposed. Objectives: How to boost regional socioeconomic development through logistics. Methods/Approach: The contributions o...
Methodological framework for measuring regional logistics performance
Vieira, Tiago Duarte Silva; Silva, A. M.; Garcia, Jorge Esparteiro; Alves, WellingtonThis research aims to contribute to bridging the gap between the connection of logistics and regional development. Firstly, based on the available literature, the contribution of logistics to socioeconomic development was analyzed, and having in mind the importance of Regional Development for economic and social development, this research brings to the light the importance of logistics activities to regional so...