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Green marketing, environmental awareness, and innovation as factors for the pur...

Pinto, Isabel Fernandes; Borges, Ana Pinto; Vieira, Elvira; Vieira, Bruno Miguel; Monteiro, Márcia; Castilho, Daniela

This chapter analyses the importance of Portuguese consumers’ degree of environmental awareness when faced with the decision to purchase sustainable products, with the purpose of helping to better understand the ecologically aware consumer profile. It was applied an online questionnaire survey to collect the data, and 269 answers were obtained. The authors followed recommendations of scales proposed by authors ...

Date: 2023   |   Origin: Repositório Científico IPVC
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