In five studies (N=638), we extended the in-out effect to person perception, examining the influence of oral approach-avoidance movements activated by word articulation, on preference, sociability and competence judgments of mock-usernames. Users with inward, in contrast to outward-usernames, were always preferred and judged as warmer. However, they were judged as equally competent. The differential impact of t...
Consumer Behavior literature reports that when facing complex decisions and experiencing time presssure, consumers tend to adopt noncompensatory strategies to process information (Payne, Bettman, & Johnson, 1993), using lexicographic decision rules (Mowen e Mirror, 2001) mainly if choosing among low involvement products (Solomon, 2001 ), defer choice less (Dhar e Nowlis, 1999) but accomplish, still, high utilit...