2 documents found, page 1 of 1
The online destination image as portrayed by the user-generated content on soci...
Guerreiro, Manuela; Pinto, Patrícia; Ramos, Célia M.Q.; Matos, Nelson; Golestaneh, Homayoun; Sequeira, Bernardete; Pereira, Luís Nobre; Agapito, DoraTourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the sentiment ...
On the role of internal stakeholders in place branding
Golestaneh, Homayoun; Guerreiro, Manuela; Pinto, Patrícia; Mosaddad, Seyed HashemPurpose – Although place branding (PB) has been researched and practised for several years, the number of studies examining the role of internal stakeholders is still limited. The purpose of this paper is to identify the internal stakeholders associated with PB and particularly, the roles they play in such a process. Design/methodology/approach – Through a systematic literature review in four major global datab...