5 documents found, page 1 of 1
The online destination image as portrayed by the user-generated content on soci...
Guerreiro,Manuela; Pinto,Patrícia; Ramos,Célia M.Q.; Matos,Nelson; Golestaneh,Homayoun; Sequeira,Bernardete; Pereira,Luís Nobre; Agapito,DoraAbstract Tourism Destination Image (TDI) is complex, dynamic and multidimensional by nature and shaped by a multitude of events, interactions and sensory impressions, especially once the tourist is at the destination, generating tourists' engagement on social media networks. This study aims to measure the online destination image (ODI) portrayed in user-generated content (UGC) on social media by employing the s...
Transformação digital: Efeitos na educação, comércio e sustentabilidade ambiental
Ramos,Célia M.Q.
A influência das Social Media nas compras online
Silva,Giovanna Barbon da; Arvela,Margarida Abreu; Ramos,Célia M.Q.Resumo O Eletronic Word of Mouth e o Social Commerce são ações que se encontram em grande crescimento, juntamente com as compras online. O processo de decisão de compra envolve a pesquisa e o conhecimento do produto ou serviço, de modo que, as opiniões de outros consumidores tem uma grande importância nessa etapa. O objetivo da pesquisa é identificar o comportamento dos consumidores na compra online e a influên...
Managing Relational Capital for the Sustainability of the Energy Sector in the ...
Casado-Molina,Ana-María; Ramos,Célia M.Q.; Cabrera,FranciscoVarious management models have been proposed for intangible business assets in this new digital era. However, these models do not consider the relationships between intangible assets in business management, or their effect. This work has two main objectives: first, to show the effect of intangi-ble assets as expressed in digital media related to energy brands; second, to demonstrate the rela-tionships between t...
Hotel websites characterisation framework for consumers information needs
Ramos,Célia M.Q.; Correia,Marisol B.; Rodrigues,João M.F.; Sousa,Carlos M.R.; Cascada,Pedro M.Online presence is essential for tourism organisations, and the quality of websites can influence customers. In the case of hotels, there are many studies to evaluate website performance based on functionality, usability and other factors, much less on the amount of different information available to the consumer. In the near future by using Big Data it is expected that hotel websites will be dynamic, they will...