3 documents found, page 1 of 1
The woman in the calendar: stereotypes of the female figure in the transition f...
Gomes, Francisco Wellington Borges; Santos, Jaqueline Silva; Lima, Caroline BezerraWe believe that multimodality research is gaining more and more space within linguistic studies as gradually images became essential aspects for the construction of meaning, gaining relevance as a semiotic element. In this article, we analyze the multimodal relationships involved in the constitution of the meanings conveyed by the construction and propagation of female stereotypes in some editions of the ...
Digital literacy and curriculum in distance education: An analysis of the polit...
Rodrigues, Adelane Brito; Gomes, Francisco Wellington BorgesThe demands for the use of digital technologies in teaching are more explicit, given the current social and economic contexts. However, it seems that they still find obstacles to be insert in educational environments. In part, one of the reasons may be related to teacher training. Based on this premise, this text presents the results of a research conducted with the purpose of verifying how a Portuguese La...
Multimodalidade e persuasão em uma peça publicitária audiovisual
Gomes, Francisco Wellington Borges; Silva, Ana Paula de OliveiraMultimodalidade é a integração de dois ou mais sistemas semióticos na construção dos sentidos dos textos. Com a popularização das mídias digitais, como a internet, textos multimodais estão cada vez mais presentes no dia a dia de leitores provenientes dos mais diversos contextos sociais, servindo como instrumentos de persuasão, seja para o consumo de bens, serviços ou ideologias. O presente artigo busca analisar...