EXPLORE AND MANAGE PARTNERSHIP IN THE KNOWLEDGE EXCHANGE WORLD BEHAVIORAL ECONOMICS AND MORAL EMOTIONS: THE CASE OF THE GIG ECONOMY POLLUTION OF AGRICULTURAL LANDS AND INNOVATIVE APPROACHES TO THEIR RESTORATION THE CRISIS IN FOOD MARKET AND THAILAND’S COMPETITION LAW BUSINESS PROCESS MANAGEMENT DRIVES DIGITAL TRANSFORMATION PORTUGAL’S PUBLIC SECTOR WAGE BILL EVOLUTION (1986–2023): AUSTERITY, STRUCTURAL REFORMS,...
In this article we extend the Marketing Mix Diffusion (MMD) model to inhomogenous networks (i.e. complex networks of arbitrary topology). The (Homogenous) MMD model is an innovation diffusion model, similar to the Bass model, which includes four decision variables (the 4Ps of Marketing: Product, Price, Place, Promotion). We introduce the Inhomogenous MMD (IMMD) model and we conduct two separate experiments: one...
The key element structuring and sustaining social and economic relations is collective decision-making, i.e. the choices that groups (large or small) engage in to accommodate in the best way possible the desires, ambitions, and interests of the involved parties. The book by Charles E. Phelps and Guru Madhavan, Making Better Choices. Design, Decisions, and Democracy (Phelps & Madhavan, Citation2021) offers a sys...
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A indústria audiovisual de conteúdos lúdicos corresponde a uma actividade económica que produz um bem transaccionável nos mercados. De acordo com esta perspectiva, não há aparentemente razão para encarar esta indústria de modo distinto em relação a qualquer outra. Numa lógica de especialização e comércio livre, a indústria referida deverá subsistir e desenvolver-se se a economia demonstrar uma vantagem produtiv...
Consumer oriented communication sciences (marketing and advertising) base their work on a pattern of individual behavior that relies essentially on psychological and sociological motivations. In this paper, we discuss how the economic science deals with the consumer choice problem and we argue that the rational behavior, that Economics characterise, must be the underlying structure to be used when it is necessa...
A comunicação com o público é importante para qualquer organização. O seu desempenho está certamente dependente do modo como todos os agentes que de algum modo têm relação com a organização percebem a forma como ela age e procura concretizar determinados objectivos. Neste texto, o processo de comunicação externa de uma instituição de primordial importância para a regulação económica da sociedade é debatido. Ref...