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Challenges in knowledge management: media exposure windows of the More Doctors ...

Disseminating knowledge about health in the media has been a challenge for communication actors. This article sought to analyze news articles about the More Doctors (Mais Médicos) Program published in the mainstream media in two windows of opportunity with great media exposure. The first period was from the launch of the program, in July 2013 to December 2014, in which 536 articles published in two major newspa...