113 documents found, page 1 of 12
Ileíte Terminal Induzida por Capecitabina: Revisão da Literatura a Propósito de...
Amado, Carolina; Rocha Oliveira, Ana; Paracana, Bárbara; Baptista, Laura; Gonçalves, Gisela; Cruz, MargaridaA capecitabina é uma fluoropirimidina oral frequentemente usada como quimioterapia paliativa no cancro colorretal e da mama. Um dos seus efeitos secundários sobejamente conhecido é a diarreia, no entanto, casos de ileíte foram raramente descritos na literatura. Os autores apresentam o caso raro de uma ileíte terminal assumida como efeito adverso tardio do tratamento com capecitabina.; Capecitabine is an oral fl...
COVID-19 Communication in Portugal
Gonçalves, Gisela; Piñeiro-Naval, Valeriano; Toniolo, BiancaThis chapter explores the relation between information sources and citizen trust in government risk and crisis communication. For this, we developed a reflection with theoretical and practical implications from the data obtained in the case of Portugal along the second wave of COVID-19. A survey n = 460 of Portuguese citizens was collected from October to November 2021. Findings show that the most used channels...
New communication approaches in thermal spa social media: A sentiment analysis ...
Antunes, Vera; Gonçalves, Gisela; Estevão, CristinaThis article reflects on the use of social media to communicate thermalism with a view to arouse curiosity about thermalism. Through strategic communication it emphasises both the medium (social media) and the objective (engagement with users). With the aim of researching and developing communication strategies in social media that can be used by thermal spas to increase the engagement of their followers, this ...
Brand awareness: a proposal for the Intermunicipal Community of Beiras and Serr...
Noronha, Mateus; Gonçalves, GiselaNotoriety is one of the first criteria that strategies for an organization's institutional reputation need to meet in order to achieve a positive image with the public and, consequently, revert this capital to the fulfillment of its organizational objectives. The aim of this article is to present a proposal for a specific communication strategy to reverse the low level of notoriety of the Comunidade Intermunici...
Comunicación de riesgo y emergencias: análisis de estrategias y discursos en la...
Sánchez Calero, Maria Luisa; Gonçalves, GiselaEste nuevo monográfico de Estudios sobre el Mensaje Periodístico pretende dar algunos detalles de la gestión derivada ante ciertas situaciones de riesgo y emergencias en redes sociales. Conocer los retos y los peligros a los que nos enfrentamos es tener la mitad del camino ganado. Y, por ello, en esta nueva era es necesario entender los rápidos cambios que experimentan las instituciones públicas y privadas, sus...
The normative imperative: Sociopolitical challenges of strategic and organizati...
Oliveira, Evandro; Gonçalves, GiselaIn this proceedings book, we can find 29 extended abstracts selected for presentation and discussion at the interim ECREA Organizational and Strategic Communication thematic session conference that took place from 5th to 7th of July 2023 at the Autonomous University of Lisbon, in a joint organisation with LabCom – Research centre, from the University of Beira Interior. Some of the topics debated along the confe...
Risk communication and disinformation in Portugal
Gonçalves, Gisela; Piñeiro-Naval, Valeriano; Sá, Sónia deThis chapter explores how media consumption by the Portuguese influences their perception of (mis)information, including the awareness of self-protective messages. Starting with an overview of the COVID-19 pandemic in Portugal, the authors reflect upon the theoretical-practical implications of the data obtained during the second wave of the disease in Portugal.
Introducing Nonprofit Communication and Mapping the Research Field
Gonçalves, Gisela; Oliveira, EvandroThe declining informal collaboration corresponds to less civic engagement, political equity, solidarity, trust, and tolerance as well as associational life. In 2020, a case study of two NPOs revealed that one was adopting a strong entrepreneurial orientation, while the other integrated the traditional community orientation with more professionalization, confirming to partial marketization tendencies. The NGO-iz...
Lobbies: The Hidden Side of Digital Politics
Castillo-Esparcia, Antonio; Almansa-Martínez, Ana; Gonçalves, GiselaIn recent years, lobbies have been one of the least transparent and most influential political players. Given the concealed nature of their activities and, until 2008, the nearly complete lack of EU legislation regulating their transparency, very few scientific studies have addressed these influential organizations. Though not well-known, their significance and relevance have become increasingly important in th...
Handbook of non-profit communication
Gonçalves, Gisela; Oliveira, EvandroThis handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to comm...