A significant body of research suggests that traditional masculine beliefs act as a barrier to reducing meat consumption and transitioning to a more ethical and sustainable food system. Here, we report a pre-registered experiment examining whether men who eat meat are more open to adopting plant-based diets when these diets are associated with traditional models of masculinity. A total of 1069 men who eat meat ...
Family reactions to child sexual abuse (CSA) are important, but there is a lack of research on the effect of maternal and paternal reactions on social attributions towards the victim and perpetrator. We conducted an experimental study (N = 549, aged 18-76) using vignettes in which the reactions of the mother or father (blame, denial, or support) were manipulated. Statistically significant differences were found...
Meat consumption around the world is increasing, especially in economically developing countries (e.g., China). There is compelling evidence that the demand and consumption of meat has negative impacts on animal welfare, the environment, and people’s health. Plant-Based Meat Alternatives (PBMA) represent one approach to reducing meat consumption. However, relatively little is known about how the factors that in...
An emerging line of research has been exploring how changes in social norms can lay the ground for shifts toward sustainability. This pre-registered study investigated the influence of communicating static and dynamic norms (2 Static x 2 Dynamic, between-subjects design) on respondents’ beliefs, intentions, information-seeking behavior, and policy support regarding plant-based food. Here, static norms referred ...
Urban areas are major consumers of water, energy, and food (WEF). In 2015, Cascais municipality's water, energy, and food imports dependence was 68%, 86.6%, and 85.9%, respectively. This high dependence on external resources induces indirect WEF system pressure and poses risk to the municipality's long-term resilience.The CitySelfy project aims to analyse if WEF self-sufficiency at local scale can be a promoter...
Market actors have a role to play in enabling sustainable food transitions. One challenge for these actors is how to promote plant-based foods in ways that appeal to a growing number of consumers. Here we test how different plant-based related labels affect consumer appraisals of a range of foods (cookies, sausages, cheese, chocolate, pasta). In two studies (pre-registered; NUSA = 1148, NGermany = 491), we exam...
Global environmental and public health challenges related to current food systems call for large-scale shifts towards increasingly plant-based diets, especially in Western meat-centric societies. School meal systems can play a role in these changes due to their widespread prevalence and multi-sectoral impact. However, there is a lack of evidence about how adults involved in the school meals system perceive scho...
Abstract Objective: Shifting from meat-centric to plant-rich diets may help to enable healthier and more sustainable food systems. Here we present the results of a 1-week intervention to promote plant-based eating in a meat-centric food context (i.e. canteen). Design: The intervention included environmental restructuring strategies (e.g. promotional materials and menu redevelopment) and improvements to the offe...
Cultivated meat could help alleviate ethical and environmental concerns in the current food system, but its success as a viable alternative to conventional meat depends partly on how consumers perceive it. We extend previous studies to determine how different frames used to communicate cultivated meat affect consumers’ attitudes and willingness to try, buy, and replace conventional meat with cultivated meat. A ...
Collective meal contexts such as restaurants, cafeterias and canteens can help accelerate transitions to healthier and more sustainable diets. However, evidence from intervention studies on these contexts lacks integration. This scoping review aimed to map determinants of dietary change in collective meal contexts across multiple settings, interventions, target groups, and target behaviors. The review provided ...