13 documents found, page 1 of 2
Digital marketing in health and wellness tourism
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, Luisa; Conde, Ana RitaThe dissemination of information and communication technologies (ICTs) has altered how society functions, creating the denominated information society. Consequently, digital technologies are significantly reducing information asymmetries between customers and providers. The evolving of internet-based applications improves marketing efforts by enabling organisations to implement innovative forms of communication...
The dark side of technology when addressing overtourism: A critical overview
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, Luisa; Dias, Ana RitaThis chapter aims to provide an overview on the relationship between overtourism and technology, shedding light on the perverse effects of technology when addressing overtourism. An exploratory study was adopted because one should move away from the formal testing of hypotheses and attempt to analyse the key issues around the core concepts we are concerned with, i.e., the dark side of technology when addressing...
Slow food tourism: exploring consumer motivational dimensions
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, Luisa; Conde, Ana RitaIn this chapter one examines the literature on the travel motivations and activities undertaken by slow food tourists to understand what kind of activities they become involved in while at the receptive destination. Thus, there is a need for slow food tourism research to move beyond studies of motivation to travel in way to better understand the factors that influence tourists’ choices regarding food- related a...
Tourism and hospitality leadership in times of crisis: critical moderators
Silva, Maria José Nunes da; Costa, Carlos Manuel Martins da; Guerra, Ricardo Jorge da Costa; Lemos, Fernando Manuel Florim deTourism and hospitality organizations and destinations are increasingly struggling to resolve and manage diverse crises. Crises can be defined as unexpected and undesirable events, that cause pressure, represent a threat, provoking uncertainty, and fear. A different leadership is needed, with a strong capacity to deal with uncertainty, vulnerability, and complex chaotic contexts, to make urgent, quick decisions...
Aiming towards green capability in the hospitality sector using nudge strategies
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, LuisaThe use of green marketing and nudge theory in the hospitality sector is an approach that aims to influence a person’s behavior by effectively steering them in a desired direction, in this case towards green consumption. It is therefore imperative that we ask ourselves how can we promote a ‘greener’ consumer behavior in the hospitality sector through nudging. Through a conceptual approach, one seeks to contribu...
Valuing skills for employability in tourism: Cooperation between higher educati...
Lemos, Fernando Florim de; Guerra, Ricardo Jorge da Costa; Martins, José Alexandre; Salgado, ManuelThis article addresses the relevance of cooperation between the tourism and hospitality industry and higher education institutions offering training in this area. It evaluates how partnerships facilitate the development of employability skills for future professionals in the sector, for which an empirical study was conducted through questionnaire surveys targeting companies/organizations, students and alumni, a...
The exploration of the metaverse by destination management organisations toward...
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, LuisaPurpose: Scholars have increasingly researched on how the uprise of Technologies 4.0 will alter the way in which the tourism destinations, the hospitality and tourism sector will operate. Research points out to the fact that the massive digital transformation can lead to a human-centric experience design perspective which is against the principles of tourism sustainable development. In fact, one of today's chal...
Marketing sustainable events for children
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, LuisaIn today’s world, events are used as a mean to achieve an array of objectives including changing behaviours. This chapter asserts the importance of marketing in encouraging sustainable behaviours by children through events. Thus, it examines the most effective way of marketing to contribute to shift behaviours in a young age having events as an ally. The question that poses is how marketing and more specificall...
Higher Education in Hospitality, Tourism and Leisure in Portugal: estudo de cas...
Brites Salgado, Manuel António; Martins, José Alexandre dos Santos; Guerra, Ricardo Jorge da CostaThe analysis of higher education in the area of Hospitality, Tourism and Leisure aims to understand the evolution of the offer and demand of this area of knowledge in Portugal, which necessarily requires a contextualization of educational policies at National and European level. In a first phase, it is observed that the Bologna Process led to changes in the structure and organization of the courses, namely ...
Ensino Superior em hotelaria, turismo e lazer em Portugal: estudo de caso ESTH/IPG
Salgado, Manuel António Brites; Martins, José Alexandre dos Santos; Guerra, Ricardo Jorge da CostaA análise ao ensino superior da área de Hotelaria, Turismo e Lazer visa compreender a evolução da oferta e da procura desta área de conhecimento em Portugal que, necessariamente, requer uma contextualização das políticas educativas a nível nacional e europeu. Numa primeira fase observa-se que o Processo de Bolonha conduziu a mudanças na estrutura e organização dos cursos, designadamente a nível curricular e do ...