11 documents found, page 1 of 2
Slow food tourism: exploring consumer motivational dimensions
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, Luisa; Conde, Ana RitaIn this chapter one examines the literature on the travel motivations and activities undertaken by slow food tourists to understand what kind of activities they become involved in while at the receptive destination. Thus, there is a need for slow food tourism research to move beyond studies of motivation to travel in way to better understand the factors that influence tourists’ choices regarding food- related a...
Valuing skills for employability in tourism
Lemos, Fernando Florim de; Guerra, Ricardo Jorge da Costa; Martins, José Alexandre; Salgado, ManuelThis article addresses the relevance of cooperation between the tourism and hospitality industry and higher education institutions offering training in this area. It evaluates how partnerships facilitate the development of employability skills for future professionals in the sector, for which an empirical study was conducted through questionnaire surveys targeting companies/organizations, students and alumni, a...
Aiming towards green capability in the hospitality sector using nudge strategies
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, LuisaThe use of green marketing and nudge theory in the hospitality sector is an approach that aims to influence a person’s behavior by effectively steering them in a desired direction, in this case towards green consumption. It is therefore imperative that we ask ourselves how can we promote a ‘greener’ consumer behavior in the hospitality sector through nudging. Through a conceptual approach, one seeks to contribu...
Tourism and hospitality leadership in times of crisis: critical moderators
Silva, Maria José Nunes da; Costa, Carlos Manuel Martins da; Guerra, Ricardo Jorge da Costa; Lemos, Fernando Manuel Florim deTourism and hospitality organizations and destinations are increasingly struggling to resolve and manage diverse crises. Crises can be defined as unexpected and undesirable events, that cause pressure, represent a threat, provoking uncertainty, and fear. A different leadership is needed, with a strong capacity to deal with uncertainty, vulnerability, and complex chaotic contexts, to make urgent, quick decisions...
Marketing sustainable events for children
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, LuisaIn today’s world, events are used as a mean to achieve an array of objectives including changing behaviours. This chapter asserts the importance of marketing in encouraging sustainable behaviours by children through events. Thus, it examines the most effective way of marketing to contribute to shift behaviours in a young age having events as an ally. The question that poses is how marketing and more specificall...
The exploration of the metaverse by destination management organisations toward...
Martins, Marco; Guerra, Ricardo Jorge da Costa; Santos, Lara; Lopes, LuisaPurpose: Scholars have increasingly researched on how the uprise of Technologies 4.0 will alter the way in which the tourism destinations, the hospitality and tourism sector will operate. Research points out to the fact that the massive digital transformation can lead to a human-centric experience design perspective which is against the principles of tourism sustainable development. In fact, one of today's chal...
Higher Education in Hospitality, Tourism and Leisure in Portugal
Brites Salgado, Manuel António; Martins, José Alexandre dos Santos; Guerra, Ricardo Jorge da CostaThe analysis of higher education in the area of Hospitality, Tourism and Leisure aims to understand the evolution of the offer and demand of this area of knowledge in Portugal, which necessarily requires a contextualization of educational policies at National and European level. In a first phase, it is observed that the Bologna Process led to changes in the structure and organization of the courses, namely ...
Ensino Superior em hotelaria, turismo e lazer em Portugal: estudo de caso ESTH/IPG
Salgado, Manuel António Brites; Martins, José Alexandre dos Santos; Guerra, Ricardo Jorge da CostaA análise ao ensino superior da área de Hotelaria, Turismo e Lazer visa compreender a evolução da oferta e da procura desta área de conhecimento em Portugal que, necessariamente, requer uma contextualização das políticas educativas a nível nacional e europeu. Numa primeira fase observa-se que o Processo de Bolonha conduziu a mudanças na estrutura e organização dos cursos, designadamente a nível curricular e do ...
The importance of qualification of the human resources in tourism: a study appl...
Ribeiro, Lígia Maria Rocha Pinto; Gonçalves, eduardo Cândido Cordeiro; Guerra, Ricardo Jorge da CostaTourism has established itself as one of the most important and fastest growing economic sectors in the world. The success of this economic activity depends heavily on qualified human resources. In the case of travel agencies and tourism, travel agents are the pillar of all the dynamics of this subsector. In the absence of many specific studies on these professionals and their levels of qualification and job sa...
Turismo de Saúde e Bem-Estar: Estratégia de Desenvolvimento Local para as Calda...
Guerra, Ricardo Jorge da CostaTese de doutoramento em Turismo, Lazer e Cultura, no ramo de Património e Cultura, apresentada ao Departamento de Geografia e Turismo da Faculdade de Letras da Universidade de Coimbra; Esta tese, para além de abordar a temática da gestão estratégica de destinos turísticos e a importância e contributo que o turismo tem para o desenvolvimento local, tendo em conta a valorização dos seus recursos territoriais, foc...