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Seminário "IDN Jovem" [IX]
Canarias, David; Almeida, Diogo; Machado, Regina; Malveiro, Francisco; Almeida, João Paulo; Machado, André; Dias, Gabriel; Carvalho, Pedro
What do #storytelling and #marketing have in common? A comprehensive literature...
Marques, Henrique; Almeida, João Paulo; Bastos, Adriana; Martins, Oliva M.D.Storytelling is a powerful marketing tool that can be used to attract the audience's attention and influence behavior. However, this investigation seeks to understand more deeply the importance of written narratives in the marketing field. In this sense, the objective of this article is to explore similarities and identify patterns, phases or stages, variables, indicators, and respective relationships (models) ...
El mercado global de apuestas deportivas online: terreno fértil para fraudes y ...
Moriconi Bezerra, Marcelo; Almeida, João PauloLas nuevas tecnologías han modificado radicalmente la industria de las apuestas deportivas. En la actualidad, millones de personas apuestan en línea y en tiempo real, en una amplia gama de eventos que se desarrollan por todo el mundo. Este mercado global ha generado diversas oportunidades para el crimen y el fraude. En el panorama actual, el amaño de partidos ha evolucionado de ser un fenómeno histórico dentro ...
A relação entre a padronização e a segurança na aviação geral no Brasil: como r...
Almeida, João PauloThe main objective of this monograph is to understand the relationship of safety in general aviation to standardization in pre flight inspection in general aviation, and is the contribution to the occurrence of aeronautical incidents and accidents as methods to mitigate these. Researches were carried out with bibliographic characters and based on digital articles, books and interviews. The methods used for the ...
Sistematização de fluxo de produtos : desenvolvimento e implementação de base d...
Almeida, João Paulo