Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-support...
The present anticipation of future goals creates instrumental motivation for immediate actions that are expected to be instrumental for achieving those future goals. Instrumental motivation is however by definition extrinsic motivation. Based on empirical research in educational settings, it is commonly argued that extrinsic motivation is of lower quality than intrinsic motivation. More recent developments in m...