3 documents found, page 1 of 1
Communicating Trends in Sustainability Transitions: Minority Beliefs and Dynami...
Malta, Irene; Hoeks, John; Graça, JoãoAn emerging line of research has been exploring how changes in social norms can lay the ground for shifts toward sustainability. This pre-registered study investigated the influence of communicating static and dynamic norms (2 Static x 2 Dynamic, between-subjects design) on respondents’ beliefs, intentions, information-seeking behavior, and policy support regarding plant-based food. Here, static norms referred ...
Why so defensive? Negative affect and gender differences in defensiveness towar...
Hinrichs, Kim; Hoeks, John; Campos, Lúcia; Guedes, David; Godinho, Cristina; Matos, Marta; Graça, JoãoEvidence consistently shows that men (compared to women) tend to be more attached to meat consumption, less willing to follow plant-based diets, and overall more likely to express defensiveness toward plant-based eating. This study expands knowledge on the meat-masculinity link, by examining whether negative affect toward plant-based eating helps explain why these gender differences occur. Young consumers (N = ...
Why so defensive? Negative affect and gender differences in defensiveness towar...
Hinrichs, Kim; Hoeks, John; Campos, Lúcia; Guedes, David; Godinho, Cristina; Matos, Marta; Graça, JoãoEvidence consistently shows that men (compared to women) tend to be more attached to meat consumption, less willing to follow plant-based diets, and overall more likely to express defensiveness toward plant-based eating. This study expands knowledge on the meat-masculinity link, by examining whether negative affect toward plant-based eating helps explain why these gender differences occur. Young consumers (N = ...