3 documents found, page 1 of 1
Value co-creation in hospitality industry: A systematic literature review
Islam, Rabiul; Loureiro, Sandra Maria Correia; Carvalho, InêsService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel indust...
Value co-creation in hospitality industry: A systematic literature review
Islam, Rabiul; Loureiro, Sandra Maria Correia; Carvalho, InêsService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel indust...
Value co-creation in hospitaity industry: a systematic literature review
Islam, Rabiul; Loureiro, Sandra Maria Correia; Carvalho, InêsService dominant (S-D) logic, which advocates prominence of services rather than goods in economic exchange, has become one of most the popular research streams in recent years. One of the most prominent theories of (S-D) logic is value co-creation. Although co-creation is mutually beneficial, it is considered to be customer-oriented and interactional. In a dynamic and interactive industry like the hotel indust...