9 documents found, page 1 of 1

Can Virtual Reality be used to create memorable tourist experiences to influenc...

Tourism business models have used several technologies in their development, such as Virtual Reality (VR). Previous studies show that VR allows tourism organizations to promote new types of relationships between tourists and destinations, to enhance the appeal and memorability of tourist experiences and to diversify consumption patterns, which could also be interesting for dealing with sustainability issues, su...

Social media usage among wine tourism DMOs

Social media is an important tool for tourism destination promotion. The usage and the contents published on these platforms have an important role in visitors’ decision-making process. Information and communication technologies are changing DMOs’ markets and communication paradigm, since they allow the interaction between these organizations, visitors, and stakeholders. Therefore, social media are increasing t...

Main factors in the adoption of digital marketing in startups: A online focus g...

The main purpose of this paper is to help small businesses such as startups to successfully adopt and implement digital marketing as a strategy in their business plan. Given that many of these companies have a considerable number of fragile internal characteristics, such as a lack of access to financial capital while lacking also qualified human resources, they can't adopt a technology without first evaluating ...

A conceptual research model proposal of digital marketing adoption and impact o...

Nowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes important to analyze the influence of relevant digital marketing tools on low density tourism regions success, measured through destination image, tourists’ satisfaction and loyalty. The main aim of this article is to demonstr...

Emotional Intelligence in management and leadership literature – a bibliometric...

Several organizations value technical competences of their employees, but it is not enough to differentiate them. So, market distinguishes organizational staff with social and behavioural skills, such emotional intelligence, to improve organizational performance. During the recent years, emotional intelligence has gained a great relevance in terms of management and leadership research, in different contexts. Th...

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Informação de Perfil no Facebook: A influência do Género e Idade

O surgimento da Internet e, mais recentemente, das redes sociais on-line trouxe uma nova forma de auto-apresentação dos sujeitos, regida pelas características específicas do novo meio. A Web 2.0 e os serviços que com ela surgiram alteraram o processo de produção de conteúdos, dando a possibilidade dos antigos receptores publicarem os seus conteúdos na Rede, com recurso a texto, áudio, imagem estática ou vídeo. ...

Self-presentation on on-line communication platforms

The emergence of the Internet and, more recently, on-line social networks has brought a new form of self-presentation, governed by the specific characteristics of the new medium. The so-called Computer Mediated Communication (CMC), which eliminates some of the constraints of face-to-face communication, and special features, such as easy maintenance of anonymity, introduced changes in how the individuals present...