11 documents found, page 1 of 2
Beyond image: Evaluating the perceived effectiveness of workplace mental health...
Barbosa, Isabel Cristina Pereira; Real, ElizabethBackground Mental health programs in the workplace have gained increasing attention as organizations strive to support employee well-being. However, the effectiveness and reception of these initiatives from the employee perspective still need to be studied. Methods A qualitative study used 30 semi-structured interviews with individuals from large insurance companies in Portugal. It focused on their perceptions ...
Promoting pedagogical innovation for student success in Higher Education: Evalu...
Fernandes, Sandra; Araújo, Alexandra M.; Real, ElizabethPedagogical innovation is key to improving teaching and learning in higher education. As part of the +Sucesso@UPortucalense project—funded by DGES and the PRR—a teacher training program was implemented at Portucalense University (2024–2026) to support academic success and reduce student dropout. One of the components of the program was teacher training in pedagogic innovation. Therefore, a training program was ...
Virtual influencers in the metaverse: Transformative advertising applications f...
Barbosa, Isabel Cristina Pereira; Real, ElizabethThis study explores the transformative potential of virtual influencers within metaverse environments as agents of social change and well-being in advertising. Employing a qualitative, multi-method approach – including case study analysis, semi-structured interviews, focus groups, and institutional analysis – this research examines how virtual influencers innovate advertising practices and advance inclusivity, ...
It's UPTo You: A pedagogical project to promote academic adaptation and educati...
Fernandes, Sandra; Araújo, Alexandra M.; Real, ElizabethThis paper presents the pedagogical project "It's UPTo You" implemented at Portucalense University (UPT) to promote the academic integration of first-year students while encouraging education for sustainable development. The initiative is part of a broader project called +Sucesso@UPortucalense, funded by the General Directorate for Higher Education (DGES) and the Recovery and Resilience Plan (PRR). The project ...
O papel da formação na promoção do sucesso dos estudantes e de práticas de inov...
Fernandes, Sandra; Araújo, Alexandra M.; Sousa, Goreti; Real, ElizabethO Projeto +Sucesso@UPortucalense da Universidade Portucalense visa apoiar a integração académica de novos estudantes, promovendo o seu sucesso académico, facilitando a adaptação ao ensino superior e prevenindo o insucesso e o abandono. O projeto destina-se aos estudantes inscritos pela primeira vez no 1.º ano dos anos letivos de 2024/2025 e 2025/2026.
“+Sucesso@UPortucalense”: Guiding principles of a teacher-student mentoring pro...
Araújo, Alexandra M.; Fernandes, Sandra; Sousa, Goreti; Real, ElizabethFaculty-student mentoring programs can be integral part of institutional approaches to facilitate students’ transition and adaptation to higher education. This paper presents an outline of guiding principles for the implementation of a faculty-student mentoring program designed for first year students. The initiative is part of a broader project called +Sucesso@UPortucalense, funded by the General Directorate f...
Hybrid Work, Hybrid Identities: Identity Regulation among Gig Workers in Sub-Sa...
Barbosa, Isabel Cristina Pereira; Real, ElizabethThe expansion of the gig economy in sub-Saharan Africa is transforming local labour markets and how workers construct their identities. Despite the growing prevalence of digital labour platforms, little is known about how they regulate workers’ identities in non-Western contexts or how local cultural and societal factors mediate these processes. This article addresses these gaps by investigating identity regula...
Observatório de estudantes da Universidade Portucalense: Uma experiência de mon...
Araújo, Alexandra M.; Fernandes, Sandra; Morais, Paula; Real, ElizabethEm alinhamento com o seu compromisso com a qualidade do ensino e aprendizagem e o desenvolvimento integral dos estudantes, a Universidade Portucalense Infante D. Henrique (UPT, Porto) desenvolveu os primeiros estudos de Observatório de Estudantes no ano letivo de 2015/2016, tendo recolhido desde então dados junto dos seus estudantes. [...]
Neuromarketing 101 : the what, the how, and the why!
Barbosa, Isabel; Real, ElizabethSustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .; In a time when companies need to know their consumers’ conscious and unconscious thoughts, needs, wishes, likes, and dislikes, neuromarketing plays a major role in the companies’ success (Ulman et al., 2015). The purpose of this paper is to perform a systematic literature review based on the ...
Price sensitivity and quality perception in the generation Z decision-making
Barbosa, Isabel; Real, Elizabeth; Rodrigues, PedroSustainability and resilience / 1st International Workshop in Marketing. - Porto : Universidade Lusíada, 2022. P. --- .