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The impact of communication, gender, and risk aversion on family businesses’ su...

Ramos, Adelinda; Jayantilal, Shital; Jorge , Sílvia F.; Sardo , Filipe

We explore how communication, gender, and risk aversion influence decision-making in sustainability within family businesses. Using game theory, we model a sustainability decision-making-focused game, wherein we frame adopting sustainable practices considering the alignment between founder engagement and the successor’s proactive approach. We then use experimental economics to assess the robustness of the theor...

Date: 2025   |   Origin: Repositório da Universidade Portucalense
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