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Dip the Brits in Salt Salinas, Food and Portuguese Charm in and Around Aveiro

Kruma-Ferreira, Diana; Araújo , Goreti; Silva, Luísa

  This work presents a proposal for a business that would be located in Portugal, specifically in and around Aveiro and that is designed to attract British clientele. The segment is here defined, giving the reasons for choosing this business model, how the model is viewed in this planning stage, the specificities of the offers and how the segment to be targeted is seen statistically and sees their destination w...

Date: 2021   |   Origin: E- Revista de Estudos Interculturais
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