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Modeling Environmentally Conscious Purchase Behavior: Examining the Role of Eth...

Kumar, Rakesh; Kumar, Kishore; Singh, Rubee; Sá, José Carlos; Carvalho, Sandro; Santos, Gilberto

Due to environmental degradation, using environment-friendly products has become necessary to reduce carbon emissions. However, the consumption of such products is still below expectations because these products are usually costlier than their traditional counterparts. The current study aims to investigate consumer behavior towards environment-friendly products using Ajzen’s theory of planned behavior as a theo...

Date: 2023   |   Origin: Repositório Científico do Instituto Politécnico do Porto
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