4 documents found, page 1 of 1
Situational context analysis of tourists’ eWOM engagement: the moderating effec...
Pérez Aranda, Javier Ramón; Pinto, Patrícia; Martins Guerreiro, Maria Manuela; Ait-Bakrim, AbderrahmanBased on interactional psychology theory, this study explored the moderating effects of hotel star category and hotel review site use intensity on two antecedents of consumer engagement with electronic word of mouth (eWOM): organizational review site competence (ORSCP) and organizational review site commitment (ORSCM). Data were collected from a cross-national sample of 443 hotels and analyzed using partial lea...
Examining the Relationship between Hoteliers’ Review Site Use Intensity and Hot...
Ait-Bakrim, Abderrahman; Attouch, Hicham; Guerreiro, Manuela; R. Perez-Aranda, JavierDue to rapid development and consumer adoption of technology, the hospitality industry has dramatically increased online-based user-generated reviews for a variety of services, such as those found in eWOM communities (e.g., TripAdvisor). Few studies have tested—among eWOM communities—the correlation between hoteliers’ review site use intensity and hotel characteristics. The purpose of this p...
Examining the Relationship between Hoteliers’ Review Site Use Intensity and Hot...
Ait-Bakrim, Abderrahman; Attouch, Hicham; Guerreiro, Manuela; R. Perez-Aranda, JavierDue to rapid development and consumer adoption of technology, the hospitality industry has dramatically increased online-based user-generated reviews for a variety of services, such as those found in eWOM communities (e.g., TripAdvisor). Few studies have tested—among eWOM communities—the correlation between hoteliers’ review site use intensity and hotel characteristics. The purpose of this p...
Examining the relationship between hoteliers’ review site use intensity and hot...
Ait-Bakrim, Abderrahman; Attouch, Hicham; Guerreiro, Manuela; Perez-Aranda, Javier R.Due to rapid development and consumer adoption of technology, the hospitality industry has dramatically increased online-based user-generated reviews for a variety of services, such as those found in eWOM communities (e.g., TripAdvisor). Few studies have tested-among eWOM communities-the correlation between hoteliers' review site use intensity and hotel characteristics. The purpose of this paper is to examine t...