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The role of visual curation as a contribution to the development of interfaces ...

Silva, José Gago da; Martins, Nuno; Raposo, Daniel; Brandão, Daniel; Neves, João Vasco; Almendra, Rita

By exploring the concept of image curation, this article presents a proposal for the applicability of image curation in the development of Projects of Design, exploring the role of visual curation as a contribution to the development of interfaces between academia and business. Due to the amount of data present in digital culture, content curation is an increasingly important activity in project development. In...


A checklist proposal to evaluate the quality of university websites

Veríssimo, Maria de Fátima; Raposo, Daniel; Barradas, Vera; Neves, João Vasco; Silva, José Gago da; Martins, Nuno; Brandão, Daniel

Currently, internet is the most wanted medium of communication and most used by people or entities. Unquestionably, it has transformed significantly consumer behaviour, namely in the access to information or in the way a product or service is purchased. In this context, the evaluation of the effectiveness of websites has increased over time, following the evolution of the concepts of Human Machine Interface, Us...


Cartografía visual : creación de narrativas visuales colaborativas a partir de ...

Silva, José Gago da; Raposo, Daniel; Díaz Gómez, Maravillas; Berbel Gómez, Noemy

Este estudio busca concienciar al profesorado, que desarrolla su labor docente en un contexto social y cultural desfavorecido, sobre las posibilidades que ofrece la construcción de un mapa visual de su entorno. A fin de establecer conexiones de una manera expresiva y colaborativa, se llevó a cabo un taller en una escuela de primaria con alumnado de quinto curso perteneciente al barrio Nou Llevant-Soledat Sud de...


Research project in communication design : development of a management model

Oliveira, Daniela Marlene de Sousa; Silva, José Gago da; Neves, João Vasco; Raposo, Daniel

The present study results from a set of studies developed in the scope of the project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, a management model was developed to apply in research project in the communication design field. On this way, this study evidences the importance of using suitable methodologies, applying project management and desig...


Brand marks examination : empirical study of graphic parts in their relation to...

Raposo, Daniel; Silva, Fernando Moreira da; Correia, Ricardo Andrade Lopes; Ribeiro, Rogério Paulo dos Santos; Neves, João Vasco; Silva, José Gago da

Brand Visual Identity is an identification system that, with flexibility, ensures the unity and coherence of visual communication (in multiple media: physical as products, objects, or graphics; architectural and ambiance; audio-visual; digital and virtual). Brand Marks occupy a top place in the good performance of most Brand Visual Identity systems, even when these rely more on imagery and use Brand Marks with ...


Guidance and public information systems : diagnosis and harmonization of touris...

Neves, João Vasco; Silva, Fernando Moreira da; Raposo, Daniel; Silva, José Gago da; Ribeiro, Rogério Paulo dos Santos; Correia, Ricardo Andrade Lopes

The greater influx of tourists to certain territories raised the need to inform, guide and communicate basic messages, with a universal language, expressed through various analog and digital supports. This proliferation of means has led to a profusion of guidance and public information systems, some of which are regulated (such as the traffic signs system, signaling of routes and paths or the signaling of prote...


The potential of narrative devices in a video promoting the use of an ambarscie...

Brandão, Daniel; Silva, Bruno; Martins, Nuno; Raposo, Daniel; Neves, João Vasco; Silva, José Gago da

This research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is something, according to our study, unprecedented in this type of toys. We aimed to understand the relevance of using nonlinear narrative structure in this type of videos and how the used of flashback and ...


Synthesis models of project and design methodologies applied in research projec...

Oliveira, Daniela Marlene de Sousa; Neves, João Vasco; Raposo, Daniel; Silva, José Gago da

The present study results from a set of studies developed in the scope of project and design methodologies. Through non-interventionist and interventionist methodologies with qualitative basis, the methodologies of several research projects in communication design were analysed. In this way, this study evidences the importance of using suitable methodologies, applying project management and design management co...


Design and communication for the territory : promotion and enhancement of herit...

Neves, João Vasco; Silva, Ricardo J. Nunes da; Raposo, Daniel; Silva, José Gago da; Martins, Nuno; Brandão, Daniel

This article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic Institute of Castelo Branco and other organizations in Portugal. This document focuses on integrated communication and the theme of information design. The investigative process starts from the case study o...


Brand marks analysis : criteria and evaluation components to an analysis tool

Raposo, Daniel; Silva, Fernando Moreira da; Neves, João Vasco; Silva, José Gago da; Ribeiro, Rogério Paulo dos Santos; Correia, Ricardo Andrade Lopes

Brand Mark is one of the most relevant visual identity elements for the differentiation and identification of a brand and often the most used sign in various media. Although the effectiveness of some contemporary brand visual identity systems does not depend heavily on an easily recognizable symbol and/or logotype, Brand marks still play a very relevant role in most cases, especially in small systems. Previous ...


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