12 documents found, page 1 of 2
Sustainable Tourism Marketing Through Destination Image: An AHP Approach for UN...
Moreira, Pablo Henrique de Oliveira; Fraga, Carla; Lavandoski, Joice; Almeida, Paulo; Cardoso, LucíliaPopayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic ‘myth of origin’ within the network. In the context of growing demands for local strategies aligned with the Sustainable Development Goals (SDGs), it is pertinent to understand how founding cities manage and project their image through sustainable tourism marketing. Almost two de...
A Imagem das Cidades Criativas em Gastronomia: Contribuições a partir de uma Re...
Moreira, Pablo Henrique de Oliveira; Lavandoski, Joice; Fraga, Carla Conceição LanaThis study deals with the image of the Creative Cities in Gastronomy of the United Nations Educational, Scientific and Cultural Organization (UNESCO). The research question is: How has the relationship between image, gastronomy and creative tourism been treated in scientific research? The overall objective is to present a Systematic Literature Review (SLR) on the relationship between creative cities and images ...
Music, green marketing and sustainability festivals: The case of the Rock in Ri...
Machado, Annaelise; Sousa, Bruno; Lavandoski, Joice; Vareiro, Laurentina; Figueira, VictorFocusing on the Rock in Rio event in Rio de Janeiro, Brazil, this chapter explores best practices in managing music festivals with environmental concerns in a sustainable way. It is concluded that the Rock in Rio event stimulates the dynamics of the destination and promotes sustainable actions linked to the environment and social responsibility, the basis of green marketing.
Green marketing trends in specific contexts of tourism and music festivals: Pre...
Machado, Annaelise; Vareiro, Laurentina; Sousa, Bruno; Figueira, Victor; Lavandoski, JoiceGreen marketing based on environmentally sound practices, with the aim of generating more sustainable products and services, strengthens the image of companies, differentiating them from other brands in the market. In this context, music events have bet on this proposal to promote themselves. Based on this paradox, the Rock in Rio event, considered the largest music festival in the world, recognized by ISO 2012...
Actions to combat COVID-19 in tourist companies
Tonini, Hernanda; Lavandoski, Joice; Dolci, Tissiane Schmidt; Scotton, Raquel FronzaThis study aims to make a diagnosis of the prevention and control initiatives adopted by tourist companies to face the COVID-19 pandemic in the city of Bento Gonçalves, Rio Grande do Sul, Brazil. The methodology is exploratory and descriptive, using a collection of primary data, through an on-line questionnaire, to identify hygiene and safety actions, protocols, and procedures, in addition to the presence of pe...
Análise da produção científica Iberoamericana sobre Geoturismo e sua relação co...
Elicher, Maria Jaqueline; Fraga, Carla; Conti, Bruna Rancao; Lavandoski, JoiceGeotourism implies a relationship between tourism and science, about which it is relevant to understand the findings of the scientific literature. The general objective of this study is to analyze geotourism and its relationship with scientific tourism based on the Ibero-American scientific production. The specific aims are: (a) to identify the areas of geographic interest; (b) to verify the scientific disclosu...
Motivations of tourists in wine regions: the case of La Rioja, Spain
Vorobiova, Natalia; Patrícia Valle, Patrícia Oom do Valle; Pintassilgo, Pedro; Lavandoski, JoicePurpose This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet remains understudied as a wine tourism destination. The paper aims to ascertain whether tourists are attracted to La Rioja because of its famous wines and wine-related activities or if other motivations exist. Design/methodology/approac...
DRIVERS AND EFFECTS OF WINE TOURISM DEVELOPMENT IN WINERIES: THE PERSPECTIVE OF...
Lavandoski, Joice; Silva, João Albino; Vargas-Sánchez, Alfonso; Pinto, Patrícia Susana Lopes Guerrilha dos SantosIn the organizational context of the wineries, wine tourism involves the winery’s entry into the tertiary sector of the economy through a set of tourism services and activities. This study draws on the dynamic capabilities approach to propose that wineries purposely create, extend, and modify their processes by building and using key dynamic capabilities to develop wine tourism in their business portfolios. Two...
Causes and effects of wine tourism development in wineries: the perspective of ...
Lavandoski, Joice; Pinto, Patrícia; Silva, João; Vargas-Sanchez, AlfonsoPurpose - This study aims to propose that the institutional environment exerts pressure on the behavior of wineries toward wine tourism development (WTD) and the effect of this influence confers legitimacy to the business of wine tourism.Design/methodology/approach - Structural equation modeling through partial least squares was applied to estimate and validate a model using data from a quantitative survey in t...
As empresas vitivinícolas e o desenvolvimento do enoturismo: o caso da região d...
Lavandoski, JoiceEsta Tese aborda a questão da mudança estratégica das empresas produtoras de vinho que se tornam também empresas ligadas à atividade turística, através do desenvolvimento do enoturismo. O objetivo geral desta pesquisa é desenvolver e testar um modelo de análise que permita identificar causas e efeitos do desenvolvimento do enoturismo nas empresas produtoras de vinho. Utilizando técnicas estatísticas apoiadas na...