7 documents found, page 1 of 1
Growing knowledge across boundaries: Lessons from a multi-actor design project
Burrows, Alison; Lima, Filipe André Moura; Pessoa, Ricardo; José, Rui; Trigueiros, PaulaIt is widely acknowledged that projects that seek to address complex socio-technical problems benefit from a deliberate mix of individuals, whose complementary expertise and skills can be leveraged in service of the project goals. Three ways through which this team diversity can be achieved are through industry-academia collaborations, through combining various disciplines, and through the inclusion of individu...
An industry-academia, multidisciplinary and expertise-heterogeneous design appr...
Lima, Filipe; Burrows, Alison; Lemos, Lidia; Lucena, Priscila; Pessoa, Ricardo; José, Rui; Trigueiros, PaulaThe purpose of this article is to provide a better understanding of how to effectively develop design projects that simultaneously leverage industry and academic partners, participants from various disciplinary backgrounds, and various levels of expertise to solve complex problems. The article reports a single case of an ongoing project focused on designing smart and connected devices for mobility, which integr...
The hidden value of brand communities for strategic communication: A qualitativ...
Pinto, Diana; Ruão, Teresa; José, Rui; Pessoa, RicardoThe high competitiveness of the corporate sector requires a strategic communication approach to bring brands closer to consumers. In this context, brand communities (BCs) can be an interesting asset for brands. This article uses the example of motorcycle brands to analyze how BCs on social media can enhance the strategic dimension of brand communication. For this purpose, nine company representatives were inter...
Cycling Analytics for Urban Environments: from vertical models to horizontal in...
Carvalho, Carlos Eduardo Tinoco; Pessoa, Ricardo; José, RuiThe full potential of ITS can only be achieved in a global scale and combining the efforts and the knowledge of multiple entities. This is also true for the current efforts towards the application of data, communications and services, to improve cycling and its integration into general mobility systems. The currently prevailing paradigm is based on disperse and self-contained custom processes, which fail to pro...
The perspective of cyclists on current practices with digital tools and envisio...
Fortes, Maria Inês Abreu; Pinto, Diana; Vieira, Joana; Pessoa, Ricardo; José, RuiAs cycling becomes increasingly important in sustainable mobility policies, there is also an urge for new digital applications and services for urban cycling. This new generation of cycling applications should be able to connect cyclists with their local cycling ecosystem, promote cycling, and empower cyclists to become active agents of urban mobility. In this work, we aim to explore the new opportunity space o...
The perspective of cyclists on current practices with digital tools and envisio...
Fortes, Maria Inês Abreu; Pinto, Diana; Vieira, Joana; Pessoa, Ricardo; José, RuiAs cycling becomes increasingly important in sustainable mobility policies, there is also an urge for new digital applications and services for urban cycling. This new generation of cycling applications should be able to connect cyclists with their local cycling ecosystem, promote cycling, and empower cyclists to become active agents of urban mobility. In this work, we aim to explore the new opportunity space o...
An industry-academia, multidisciplinary and expertise-heterogeneous design appr...
Lima, Filipe André Moura; Burrows, Alison; Lemos, Lídia; Lucena, Priscila; Pessoa, Ricardo; José, Rui; Trigueiros, PaulaThe purpose of this article is to provide a better understanding of how to effectively develop design projects that simultaneously leverage industry and academic partners, participants from various disciplinary backgrounds, and vari- ous levels of expertise to solve complex problems. The article reports a single case of an ongoing project focused on designing smart and connected devices for mobility, which inte...